Samsung Electronics has officially welcomed the A-series range of devices into the Kenyan market as it seeks to cement its position as the local market leader.

After being voted the most loved electronics brand by women in Kenya, Samsung unveiled the Galaxy A 14, A24 5G, A34 5G and A54 5G in a colorful customer engagement event at the Junction mall.

The flamboyant ceremony was attended by Samsung Electronics Product Marketing Manager Rehema Nyambura and Watu Simu Marketing Manager Chandni Verma.

The electronics maker recently signed strategic partnerships with financing firms including Watu Simu, M-Kopa and SunKing to enable more people to purchase its smart devices.

According to research by IDC, Samsung led in the smartphone market in Kenya in Q4 of 2022 with a 31.7 per cent-unit share while leveraging its distribution through asset financing.

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Nyambura noted that device financing has played a key role in linking more consumers with Samsung products and enabled the firm maintain its market position and stay competitive.

“The A series is a key part of Samsung's strategy to offer high-quality devices at an affordable price point, and we are committed to making the A-series available in Kenya,” said Nyambura.

She added, “We believe that offering high-quality devices at an affordable price point is essential to our success and meeting the needs of our customers.”

Samsung Brand Ambassador Sarah Wangui and Samsung A-Series Brand Ambassador Kennedy Odhiambo alias Crazy Kennar. PHOTO/SAMSUNG

The new Galaxy A series additions will see users shoot steady and crisp videos, see clearly even in bright conditions among other things, with a battery life of more than two days.

Samsung says the Galaxy A54 5G and Galaxy A34 5G deliver stunning images and makes use of Samsung Galaxy’s leading Nightography and AI capabilities.

Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 offers astonishing detail thanks to its 32MP front camera.

Mercy taking a Selfie with the Samsung Galaxy A54 series. PHOTO/SAMSUNG

The A series range of devices further boasts of videos with amazing clarity, tamed shakiness and blur with enhanced optical image stabilization (OIS) and video digital image stabilization (VDIS).

The devices will present better production for content creators and lovers even with shaky hands or when filming on the go, including in the dark and poorly lit conditions.

The Galaxy A14 comes with an enhanced, wider and crispier display with a 6.6” FHD+ large display and high resolution for an immersive viewing.

Samsung Brand Ambassador Sarah Wangui and Samsung A-Series Brand Ambassador Kennedy Odhiambo alias Crazy Kennar. PHOTO/SAMSUNG

This marks an upgrading on the Galaxy A13 that it replaces, which had a 6.5” HD+ display, while the Galaxy A34 and A54 feature immersive Super AMOLED displays, measuring 6.4-inch on the Galaxy A54 5G and 6.6-inch on the Galaxy A34 5G.

Both displays are enhanced for astounding outdoor visibility, even in bright sunlight with enhanced Vision Booster and a 120Hz refresh rate adapting to different lighting conditions.

The Galaxy A series comes in four color options; Awesome Lime, Awesome Graphite, Awesome White and Awesome Silver available at all authorized dealer stores countrywide.