Kenya has launched its first non-commission-based cab hailing platform known as “Showfa”, a colloquial for chauffeur.


Trade and Industry CS Moses Kuria presided over the official launching ceremony of Showfa on Monday as the chief guest.

The CS took to his social media accounts to announce the launch of Showfa and shared images from the event.

“This morning I had the pleasure of being the chief guest at the launch of “Showfa”- Kenya’s first non commission based hailing cab service,” Kuria said.

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While noting the potential of the FinTech and technology industry in Kenya, Kuria lauded Showfa for the initiative that will encourage a saving culture among cab drivers and will also ensure the drivers get monthly salaries unlike the other players in the industry whose drivers rely on commissions.

“The potential of the FinTech and technology industry in this country is enormous and Kenya has the advantage seeing as it is in the leadership position in these two fields,” Kuria said.


“I applaud Showfa for this initiative & I'm impressed by the savings culture they have initiated as part of their benefits plan, because it will ensure the cab drivers get a monthly salary at the end of the month.”

Kuria also took an inaugural ride in a Showfa cab from the launching ceremony to his next engagement of the day.

“In the spirit of supporting this cab service, I took a ride from the launch site to my next meeting,” Kuria revealed.


According to Showfa, they have a flexible operating model that has subscription plans that can be paid daily, weekly or monthly depending on the cab drivers’ preferences.

“Our operating model runs on flexible subscription plans. The subscription fee can be paid daily, weekly, or monthly at your convenience,” Showfa said.

Showfa cab drivers will take home any amount of money they make according to their subscription plan, paying no commissions.

The FinTech also emphasises that it will prioritise the well-being of its drivers.

“Any amount of money you make within a day, week, or month belongs to you. You don’t need to pay extra commissions whatsoever,” Showfa said.

“Our priority is to ensure our drivers draw maximum benefit from their trips.”


With the introduction of Showfa, which is expected to disrupt the online cap hailing space, an exodus of cab drivers from other online cab hailing companies is imminent especially those who have been complaining about unfavourable working conditions and less compensation.

Showfa joins the likes of key players in the industry such as Uber, Bolt, Little Cab, InDriver and Wasili.