Yego Global has started operating its taxi-hailing services in Kenya with a promise to revolutionize urban mobility and offer better terms to drivers and fair fares to passengers.
Yego says the launch via its subsidiary Yego Mobility Kenya Limited follows extensive feasibility studies over two years to address concerns of digital taxi drivers and passengers.
The new taxi-hailing operator claims to have the lowest commissions in the industry at 12 per cent, added to free personal accident cover and medical insurance for qualifying drivers.
Yego says its fares will be kept in line with the prevailing fuel prices and traffic situations, with drivers allowed to withdraw their earnings on demand with the actual processing fees.
YEGO Mobility Kenya Limited added that it will also establish a Savings and Credit Cooperative (SACCO) and pledges 10 per cent of its dividend to uplift its drivers’ welfare.
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“It is a very proud moment for YEGO Mobility to be the 1st licensed app by NTSA in Kenya. We are providing a customized solution for Kenya, one that has been purpose built to free the driver community from the digital slavery of the Gig economy,” said Founder and CEO of YEGO Global, Karanvir Singh.
YEGO Global has operated in Rwanda since 2016 when it became the first licensee to provide a smart mobility solution using Intelligent Connected Fare Meters (ICFM).
The taxi-hailing company has a 100 per cent market share of the taxicab and boda boda market in the Rwandan capital Kigali and seeks to expand this to cover the entire country.
“Our innovative “frugal” approach allows us to design a solution for emerging markets, where Driving a Taxicab or Boda is a fulltime job and not a Gig. Our low-friction approach not only ensures that we are fair to both Drivers and Passengers, but that we are sustainable for decades to come,” added Singh.
Yego Kenya says that more than 5,000 drivers had already joined its platform, coming as thousands of drivers of different taxi-hailing apps in Kenya grounded their tools demanding better pay terms.