Global technology giant OPPO has made waves in the tech world with the announcement of its groundbreaking venture, the OPPO AI Centre.

This strategic move underscores OPPO's commitment to spearheading innovation in artificial intelligence (AI) technology, with a focus on delivering cutting-edge AI-driven products and features tailored to user needs.

Scheduled for launch in the second quarter of 2024, the OPPO Reno11 Series will debut with advanced generative AI capabilities, including the revolutionary OPPO AI Eraser function, among others.

These enhancements mark a significant milestone in OPPO's journey to push the boundaries of AI technology and make it more accessible to users worldwide.

Fredrique Achieng, PR Manager at OPPO Kenya, expressed optimism about the transformative potential of AI smartphones, stating, "In the era of AI Smartphones, both the mobile phone industry and user experience will witness revolutionary changes."

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He emphasized OPPO's dedication to driving innovation in collaboration with industry partners to reshape the landscape of mobile technology.

"OPPO is dedicated to becoming a contributor and promoter of AI Smartphones. We look forward to working together with our industry partners to jointly drive the innovation of the mobile phone industry and reshape the intelligent experience of mobile phones," Achieng' added.

According to OPPO, AI smartphones will boast four distinctive characteristics to redefine the mobile experience:

Efficient Utilization of Computing Resources: AI smartphones will efficiently harness computing power to support the demands of generative AI algorithms.

Real-time Environmental Awareness: These devices will utilize sensors to understand users and their surroundings in real-time.

Powerful Self-learning Capabilities: AI smartphones will possess robust self-learning mechanisms to adapt to user preferences and behaviors.

Multimodal Content Generation: They will offer diverse content generation capabilities, providing users with continuous inspiration and knowledge support.

With the advent of AI smartphones, OPPO envisions a new era where intelligent agents seamlessly integrate various AI services to cater to individual user needs, complementing the existing app ecosystem.

The company is poised to provide AI capabilities and development platforms to support this transformative shift.

Building on the success of its large language model, AndesGPT, boasting an impressive 180 billion parameters, OPPO has introduced groundbreaking generative AI features such as intelligent object removal in photos and phone conversation summarization.

These innovations initially showcased on the OPPO Find X7 series, have garnered widespread acclaim within the tech community and among end-users.

Looking ahead, OPPO remains committed to democratizing AI technology across its product lines and global markets.

The imminent rollout of generative AI features, including the OPPO AI Eraser, on the Reno 11 series signifies the company's dedication to delivering exceptional user experiences through continuous innovation.

As OPPO continues to push the boundaries of AI technology through its dedicated AI Centre, future generations of OPPO smartphones are poised to offer even more exciting AI-driven features, cementing the company's position as a trailblazer in the smartphone industry.