Telecommunications giant Safaricom has pledged its significant support to the upcoming Connected Africa Summit 2024, taking place at Uhuru Gardens Nairobi, from Monday to Thursday this coming week.

This commitment, marked by a Sh20 million investment, signifies the company's dedication to driving Africa's digital transformation journey.

Safaricom's engagement extends beyond financial backing.

The company will also provide crucial infrastructure and services to ensure a seamless experience for summit attendees.

This includes vital Wi-Fi connectivity, network optimization for smooth communication, and engaging tech showcases.

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Additionally, Safaricom will manage branding, merchandise distribution, and customer engagement initiatives throughout the event.

Peter Ndegwa, Safaricom's Chief Executive Officer, expressed the company's ethos, stating, "We believe that by coming together at events like the Connected Africa Summit, we can create meaningful dialogue and collaborations that will drive Africa's digital transformation."

This commitment underscores Safaricom's resolve to foster innovation and propel the continent towards a digitally inclusive future.

"Safaricom's commitment to this summit is a testament to the company’s dedication to creating together, broadening horizons, and moving forward into the future," Ndegwa added.

Safaricom's participation underscores its long-standing dedication to fostering digital societies and a prosperous future for the African continent.

The Connected Africa Summit 2024 serves as a vital platform for African leaders, investors, and businesses to convene and explore the immense potential of the digital economy.

The summit's theme, "Shaping the Future of a Connected Africa: Unlocking Growth Beyond Connectivity," aligns perfectly with Safaricom's vision of empowering digital societies and driving sustainable growth across Africa.

Beyond supporting the summit, Safaricom is poised to launch the Connect Academy.

This initiative, a centre of excellence dedicated to training and developing skilled fibre optic technicians in Kenya, further reinforces the company's commitment to nurturing local talent and fostering a culture of innovation within the country.