Visa has renewed its partnership with the Confederation of African Football (CAF) up to 2026 establishing it as the exclusive digital payment provider for the approaching 2024 Africa Cup of Nations (AFCON) tournament in Cote d’ Ivoire.
The reestablished partnership will also include the Women’s Africa Cup of Nations (WAFCON) in 2024 and the men’s AFCON 2025 both scheduled to be held in Morocco.
Visa says its exclusive digital payment provider deal will avail its technology to customers and connect African football audiences through unique and unforgettable experiences.
Visa will also unveil its Player Escort Program for the tournament, which enables children aged 8 to 12 to walk alongside their favorite football players on the pitch before the games.
During the TotalEnergies AFCON 2024 tournament, 24 teams will play 52 games in six stadiums with Visa availing its digital payment technology at all venues and for all tickets.
“The Africa Cup of Nations is one of the largest and most-loved football tournaments globally, with millions of fans tuning in from around the world to watch Africa’s best teams and players,” said Visa Senior VP and Head of Sub-Saharan Africa Aida Diarra.
She added, “Our partnership with CAF and the upcoming tournament in Cote d’Ivoire provides a platform for us to enhance the overall fan experience and further connect with our clients, partners, consumers and the communities in which we do business.”
CAF President Dr Patrice Motsepe lauded the partnership with Visa saying it will boost the popularity of CAF competitions amongst football fans in Africa and outside the continent.
“The TotalEnergies AFCON Cameroon 2021 was watched by more than 600 million people in approximately 180 Countries in Africa and Worldwide,” said Dr Motsepe.
He added: “We are also delighted that Visa shares our commitment to invest, develop and grow Schools Football for Boys and Girls and Women’s Football on the African Continent.”