Samsung Electronics has introduced a remarkable addition to its Galaxy ecosystem with the launch of the new Galaxy S23 FE, Galaxy Tab S9 FE, S9 FE+, and Galaxy Buds FE.

These latest offerings promise iconic designs, cutting-edge camera and audio capabilities, and enhanced performance, making them the most epic FE devices to date. For newcomers to the Galaxy world, these devices offer the perfect entry point.

The Galaxy S23 FE series is now available, starting at Sh99,999, offering a variety of modern and vibrant colours, including Mint, Cream, Graphite, and Purple.

Samsung's commitment to providing world-class innovation for all users is evident in these new FE devices, as expressed by TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics: "Our new FE devices are packed with crowd-pleasing premium capabilities that let Galaxy users maximize their creativity and productivity, either as standalone devices or as part of a connected ecosystem."

"Our new FE devices are packed with crowd-pleasing premium capabilities that, on their own or as part of a connected ecosystem, let Galaxy users maximise their creativity and productivity," Roh added.

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Galaxy S23 FE: Elevating Everyday Life with Iconic Design, Pro-Grade Camera, and Gaming Excellence

The Galaxy S23 FE maintains the iconic S series design, featuring a new floating camera and premium finish, complete with IP68 water and dust resistance for a sleeker display. Notably, it incorporates recycled materials and packaging, emphasizing durability, functionality, and sustainability. In addition, the device is available in a range of vibrant colours to cater to users' style preferences.

George Kebaso, Head of Product and Marketing at Samsung Electronics East Africa, highlighted that these devices are more than mere gadgets.

"The Samsung Galaxy S23 FE, Galaxy Tab S9 FE, and Galaxy Buds FE are not just devices; they are enablers of experiences, gateways to innovation, and tools that empower everyone to explore and create in the digital world," Kebaso stated.

"We are excited to bring standout Galaxy features to even more users, enriching their lives with cutting-edge technology and elevating their connectivity and creativity. At Samsung, we believe that the extraordinary is for everyone, and these new additions exemplify our unwavering commitment to that belief.”

The Galaxy S23 FE's pro-grade camera features ensure that everyday moments are captured beautifully.

With a 50MP high-resolution lens and 3X optical zoom, users can enjoy sharp and detailed photos.


Nightography technology allows clear selfies and lifelike portraits even in low-light conditions. The device also boasts advanced image stabilization, enabling steady shots on the go.

For creative individuals, the Galaxy S23 FE functions as a mobile editing studio.

Pro Mode offers manual adjustments for shutter speed, aperture, ISO, and more, while the Camera Assistant app provides customized shooting experiences.

AI-powered editing tools further enhance users' creative capabilities.

Gaming and streaming are taken to the next level with the Galaxy S23 FE's powerful processor and efficient heat control.

The device's 4,500mAh battery adjusts to conserve energy and charges rapidly, achieving a 50 per cent charge in just 30 minutes.

The bright and super-smooth 6.4-inch Dynamic AMOLED 2X display features Vision Booster technology to maintain vivid screen quality in varying lighting conditions.

Galaxy Tab S9 FE and Tab S9 FE+: Large Screens, IP68 Durability, and S Pen Enhancements

The Galaxy Tab S9 FE and Tab S9 FE+ provide a platform for essential entertainment, creativity, and productivity.

These portable and powerful devices cater to a wide range of users, from digital creators to students and more.

Both tablets feature responsive and immersive displays, automatic refresh rates up to 90Hz, and Vision Booster technology for enhanced outdoor visibility.

The IP68 rating ensures durability even on the go, while the Tab S9 FE+ offers up to 20 hours of video playback on a single charge.

The included S Pen enhances note-taking and creative tasks, making it a valuable tool for users.

Galaxy Buds FE: Superb Sound, Powerful ANC, and Comfortable Design

The Galaxy Buds FE deliver a top-notch sound experience with powerful bass, Active Noise Cancellation (ANC), and Ambient Sound features.

The three-microphone system with AI-powered Deep Neural Network (DNN) technology ensures clear calls by separating the user's voice from background noise.

With the longest battery life in the Buds series, these earbuds offer up to 8.5 hours of playback, even with ANC activated.

The ergonomic design, inspired by the series, ensures comfort, while multiple ear tip sizes and wingtip options provide a customized fit.

A Seamless Connected Galaxy Ecosystem

The new FE devices make it easier than ever to experience the full potential of the connected Galaxy ecosystem.

Multi Control enables content transfer between multiple Galaxy devices, streamlining productivity. Quick Share simplifies the transfer of videos and images between smartphones and tablets for seamless editing.


Galaxy Buds FE enhance the entertainment experience, intelligently switching sound between devices based on usage.

SmartThings Find helps locate misplaced Buds and sounds an alarm if they are left behind.

Samsung's commitment to privacy and security is upheld with Samsung Knox protection for Galaxy S23 FE and Galaxy Tab S9 FE series, ensuring that personal information remains secure.

Eco-Friendly Innovations

Samsung has also embraced eco-friendly practices in the latest FE devices.

The Galaxy S23 FE incorporates recycled materials in both internal and external components, including pre-consumer recycled aluminium, glass, and post-consumer recycled plastic sourced from fishing nets, water barrels, and PET bottles.

The Tab S9 FE series also includes recycled materials, with pre-consumer recycled aluminium and post-consumer recycled plastics used in select components.

These devices are designed to last, offering four generations of OS upgrades and five years of security updates, further enhancing their longevity.

The Galaxy S23 FE, Galaxy Tab S9 FE series, and Buds FE will be available at authorized Samsung dealer stores from October 27th, 2023.

To learn more about these exciting offerings, visit the respective links provided on Samsung's official website.