BIC has concluded the third edition of its renowned Mama ni Mwangaza initiative, a program dedicated to empowering women in local communities across Kenya.
Launched in 2020, Mama ni Mwangaza's mission is to equip women with knowledge and essential tools to enhance their financial and societal status, thereby encouraging them to shape their own future and make a positive impact on their communities.
In its latest edition, BIC has provided training and support to over 6,000 women in the regions of Nyeri and Nakuru this year alone.
Since its inception, the initiative has made a significant impact on over 14,000 women, who, in turn, have become instrumental in contributing positively to their communities.
Moreover, this year saw the allocation of more than Sh90,000 in cash to support community projects throughout the country.
Salome Ngugi, Marketing Manager for East Africa, expressed her delight at the program's success.
"The increased participation in the workshops we've been hosting is a testament to the impact the program has had on local communities. Through engaging women, thousands of people have benefited," Ngugi stated.
"Diversity, equality, and inclusion are part of our DNA at BIC and form a fundamental part of our operations around the world. We are proud to demonstrate this commitment externally, as well as leverage our ethos to drive change in the societies in which we operate."
Purity Maina, who has served as a lead facilitator for the Mama ni Mwangaza initiative for the third consecutive year, shared her experiences.
"It has been a pleasure for me to be picked by BIC to facilitate and train thousands of women from various Chamas," Maina said.
"The excitement I see in women during these sessions gives me energy and drives me to help them create an even bigger impact on their communities."
"It was refreshing to see the engagement of women outside of Nairobi this year, and the behavioural change that the program sparked towards the use of lighters versus matches for cost saving and environment protection," She added.
The Mama ni Mwangaza initiative, introduced by BIC in 2020, has been instrumental in hosting workshops for women, with the primary goal of raising awareness in local communities about the efficient and safe use of flames.
The program also aims to provide participants with sufficient information to make informed financial and environmental decisions.
These educational workshops equip women to further raise awareness within their communities and offer cash prizes to support their community projects.
In addition to reaching over 14,000 women to date, this year, more than 6,000 women participants from over 130 Chamas in Nairobi, Nyeri, and Nakuru have taken part in the Mama ni Mwangaza workshops.
BIC's Mama ni Mwangaza initiative continues to be a beacon of hope and empowerment for women across Kenya, fostering a brighter and more inclusive future for local communities.