CFAO Mobility Kenya has now become the official distributor of Michelin and BF Goodrich tyres in East Africa following its acquisition of Tyre Distribution Africa (TYDIA)

TYDIA distributes tyres for varied passenger, commercial and construction vehicles and its acquisition by CFAO is expected to strengthen its retail and wholsesale distribution network.

Leveraging the new partnership with CFAO Mobility Kenya, TYDIA is expected to also enhance its future product line to better align it for the success in the regional tyre industry.

“This acquisition is a transformative step in our journey to redefine automotive solutions in East Africa, as the appointed distributors for Michelin and BF Goodrich tyres in Kenya,” said CFAO Mobility Kenya MD Arvinder Reel.

He added: “By integrating a tyre department into our robust mobility solution offering, we are enhancing our value proposition and cementing our position as a one stop shop for all mobility needs, for our customers.”

Read More

  1. CFAO, NCBA launch "Beauty Meets the Bonnet" initiative for women drivers
  2. NCBA and CFAO Motors partner to drive affordable vehicle ownership with up to 100 per cent financing
  3. Yamaha road music challenge inspires Kenyan youth to showcase creativity

CFAO Mobility Kenya aims to use the new tyre department to attract new customers through taking advantage of the available expertise and applying product innovation.