The pursuit of financial independence is a goal shared by many, a journey towards the freedom to pursue our desires without financial constraints, but this can be challenging.

Building a foundation for financial independence begins with a pivotal practice - saving money consistently, but this has proven to be a hurdle for many individuals.

To effectively gain control of your finances and realise your long-term savings aspirations, it is imperative to leverage appropriate tools and strategies.

By scrutinizing your spending habits, you can identify areas where you can cut back on unnecessary expenses and redirect the money towards your saving targets.

Financial independence goes beyond mere accumulation of wealth but wisely managing your finances, developing a disciplined saving culture even during tough times and spending within one's means.

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One of the biggest hurdles faced by many in their effort to save is the lack of proper financial planning but the growth of mobile banking and its attendant innovations has revolutionized the financial landscape.

This shift in model in the financial sector has enabled consumers to seamlessly harness available solutions to save and conveniently access savings accounts via digital devices.

This dynamic enables goal setting and holistic financial management.

The good news is that Equity Bank is providing a safe and secure avenue to save your money for future use, directly from your mobile phone, laptop or desktop.

Whether you require to save for unforeseen events, or towards short term, medium term or long-term needs, all you need is to simply log onto Equity Mobile App or Equity Online, select Save, then select how you would want to grow your money.

The services allow for increased freedom, control, flexibility and convenience for customers and are accessible within and outside working hours at the comfort of your home or office.


You can utilize different savings accounts (https://equitygroupholdings.com/ke/save-invest ) offered on the platform:

• Classic Saving Account: https://equitygroupholdings.com/ke/save-invest/jijenge-account

• Fixed Deposit Account: https://equitygroupholdings.com/ke/save-invest/save-and-invest-call-fixed-deposit-account

• Call Deposit Account: https://equitygroupholdings.com/ke/save-invest/save-and-invest-call-fixed-deposit-account

• Goal Account: https://equitygroupholdings.com/ke/save-invest/eazzy-save 

With the Classic Saving Account, you can save any amount and top up as frequently as you want, while earning interest on the funds in the account.

For the Fixed Deposit Account, rates are offered for the agreed period and with no provision for partial withdrawals before maturity.

The Call Deposit Account is a short-term saving account which, unlike fixed deposits, allows customers to make early or partial withdrawals from the call deposit without any penalties.

The Call Deposit Account is also an excellent tool for cash management for individuals and businesses looking to deploy funds into their investments slowly over time.

The Goal Account is a savings account towards short-term and long-term goals.

You can set up specific, and labelled saving goals for education, weddings, vacations, house deposit, building an emergency fund among others to help focus as you save.

You can set up scheduled savings, be it daily, weekly, monthly to match your income frequency and budgeting preferences.

With all these saving accounts, you can easily track the progress made for each goal, providing you with a clear picture of your savings growth.

You can also customize your saving schedules according to your individual preferences, facilitating habitual saving.


Developing a savings culture is a crucial step towards achieving financial independence, and with the right tools and mindset, it can be an exciting and rewarding experience.

You can open your preferred savings account today by downloading Equity Mobile App:

• Android users: Play Store http://bit.ly/EquitymobileAndroid

• IOS users: App Store http://bit.ly/EquityMobileIOS

If you wish to open your preferred savings account via the web, you can sign up on the Bank’s online banking platform Equity Online: https://equityonline.equitygroupholdings.com/en/access/login and start your journey towards realizing your short term, medium term and long term goals.