Naivas supermarket signed a partnership with Jumia that will see consumers a better shopping experience with access to a wide range of products.

Consumers along Ngong Road, Community Area, Hurlingham, Mbagathi, Kileleshwa and Lavington areas will pay from Naivas Foodmarket (Prestige) on Jumia Food for a wide range of products.

“This new development is an important step towards realizing Naivas’ mission and especially with the changing environment in the retail sector as shoppers now want to make fewer trips to the stores and our aim is to serve Kenyans at every possible opportunity by providing a mobile experience that makes it as easy as possible for them to acquire products as quickly as possible at their own convenience,” said Willy Kimani, Chief Commercial Officer, Naivas.

This comes as the modern online shopper is mobile driven, using mobile to do their shopping, using their smartphones more frequently to place orders.

“This partnership allows our consumers to save time and money, since most of their daily household needs are available at the click of a button. This allows them to focus on other things that really matter to them,” said Kenneth Oyolla, Chief Commercial officer, Jumia Kenya.

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He added, “The partnership will enable shoppers a contact-free shopping experience as we ensure that everything the consumer wants is delivered to their doorstep.”

The partnership will first feature Naivas Food Market at Prestige Plaza along Ng’ong road, before rolling out to its other outlets nationwide.

The market share in the region, with more than 70 branches in Kenya.

The retail giant is banking on its wide variety of products and affordable price offering and its large customer base, to make the online venture successful.