SBM Bank Kenya has inked a new strategic partnership with Serena Hotels, unlocking exclusive lifestyle and travel benefits for its cardholders while boosting support for the tourism and hospitality industry in Kenya.

The collaboration is designed to offer discounted access to Serena Hotels’ experiences from fine dining and luxurious stays to spa treatments which target adventurous local travelers.

What SBM cardholders will now enjoy:

• 20 per cent off dining experiences across all Serena properties, including themed events like Brunch Sundays and Seafood Fridays

• 15 per cent off on accommodation at Serena Hotels, Resorts, Lodges, and Camps within Kenya

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• 10 per cent off spa treatments at Maisha Spa and Health Club outlets

Leading the Rollout

As part of the launch of the partnership, Nairobi Serena Hotel will be the flagship property for cardholders to start enjoying these convenient and affordable perks.

From a gourmet meal at Café Maghreb to a weekend escape or a revitalizing spa session, the hotel says it will reflect the lifestyle-focused value this partnership is seeking to deliver.

Banking & Lifestyle

SBM Bank Director of Consumer Banking Beth Thuo says the deal addresses what modern Kenyan consumers are increasingly looking for value that blends finance with experience.

“The financial landscape in Kenya is evolving as consumers increasingly seek integrated experiences that add substantial value to both their lifestyles and financial management,” said Thuo.

She added: “By joining forces with Serena Hotels, we are empowering our customers to explore, unwind and enjoy Kenya’s world-renowned hospitality with greater convenience and affordability.”

Local Travel

On her part, Serena Hotels Regional Marketing Director Maureen Okore lauded the partnership with SBM Bank as a milestone in boosting the varied local tourism experiences.

“This collaboration opens a new chapter for both Serena Hotels and SBM Bank as we bring together financial excellence and the richness of African hospitality,” noted Okore.

She added: “By making these experiences more accessible, we are not only strengthening our connection with local travellers but also supporting the continued growth of Kenya’s tourism narrative.”

Smart Banking

The deal responds to rising demand by Kenyan consumers for lifestyle-driven banking where payment tools not only process transactions but also unlock curated experiences.

SBM says it also reflects its customer-first strategy while aligning with Serena’s mission to promote local tourism through accessible, high-quality, and culturally grounded hospitality.

The two expect the alliance to boost domestic travel to Serena properties while deepening use of SBM’s card offerings as part of their pledge to innovation, inclusion and sustainability.