Kenyan tech enthusiasts can now get their hands on the groundbreaking Samsung Galaxy S25 series, which is set to change the mobile experience in the country.

This sleek, powerful lineup combines the latest in AI technology with stunning design and performance, available from Monday at authorised local Samsung stores and e-commerce platforms.

The spotlight is on the new Galaxy S25's advanced AI features, embedded within the device’s One UI 7 platform.

Along with its highly anticipated AI companion, Gemini, the device promises to enhance users’ productivity, creativity, and overall mobile convenience.

Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, described the series as a "transformative leap in mobile AI," highlighting its ability to offer intuitive and intelligent experiences across the region.

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"With cutting-edge hardware and seamless AI integration, this device is designed to enhance every moment—whether through productivity, creativity, or everyday convenience," Hutia added.

Gemini, the AI companion, is more than just a feature—it's integrated into every task you undertake.

From suggesting daily activities through Now Brief to tracking personal interests with Circle to Search, the Galaxy S25 series anticipates users' needs, learning from their habits and providing tailored recommendations.

For example, with just one simple voice command, users can have their favourite sports team’s schedule added to their Samsung Calendar.

Under the surface, the Galaxy S25 series is powered by the robust Snapdragon® 8 Elite Mobile Platform for Galaxy, designed for faster, more efficient AI processing.

Combined with Samsung's proprietary ProScaler technology and mDNIe (mobile Digital Natural Image Engine), the device promises enhanced image quality, display power efficiency, and lightning-fast performance.

The 50MP ultrawide camera on the Galaxy S25 Ultra offers breathtaking clarity, while tools like Virtual Aperture allow users to take professional-grade photos and videos with ease.

But the Galaxy S25 isn’t just about the hardware. It also embraces the future of content creation and authenticity.

As the world continues to grapple with the impact of generative AI, Samsung introduces Content Credentials—an open standard that enables users to track the origin of digital content.

This ensures transparency for content that has been generated or edited using AI tools, with Samsung joining the Coalition for Content Provenance and Authenticity (C2PA) to back this initiative.

The new Galaxy S25 series is available in several stunning colour options, including sophisticated Titanium Silver Blue, Titanium Black, and Titanium White Silver for the Ultra model, while the Galaxy S25 and S25+ offer vibrant hues like Navy, Icy Blue, and Mint.

Samsung’s online store also offers exclusive colours, such as Titanium Pink Gold and Titanium Jade Green for the Ultra model, and Coral Red and Pink Gold for the other two.

Prices for the Galaxy S25 series in Kenya are as follows:

Galaxy S25 Ultra

 ▪ 12+512GB: Sh188,400

 ▪ 12+256GB: Sh172,800

Galaxy S25 Plus

 ▪ 12+512GB: Sh147,800

 ▪ 12+256GB: Sh132,000

Galaxy S25 Base

 ▪ 8+256GB: Sh116,200

 ▪ 8+128GB: Sh108,300

For those looking to grab one of these next-gen devices, Samsung is offering a complimentary case with every purchase made within the first four weeks.

Get ready to step into the future of mobile intelligence—this is just the beginning.