Samsung Electronics has introduced its latest flagship smartphones, the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, setting a new benchmark in mobile innovation with cutting-edge artificial intelligence (AI) capabilities.

The company announced the devices on Wednesday, touting them as “a true AI companion with our most natural and context-aware mobile experiences ever created.”

The Galaxy S25 series is the first step in Samsung's vision to revolutionise how users interact with their phones and the world around them.

A standout feature of the new series is the integration of multimodal AI agents, powered by the first-ever customised Snapdragon® 8 Elite Mobile Platform for Galaxy chipset.

This advanced chipset delivers enhanced on-device processing power for Galaxy AI and superior camera performance through the next-generation ProVisual Engine.

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Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, said the new devices combine advanced AI research with cutting-edge hardware to transform how users interact with their phones

"The S25 Series represents a convergence of groundbreaking AI research and cutting-edge hardware, setting a new benchmark for mobile innovation," Hutia stated.

"With the intuitive Galaxy AI companion, these phones primarily change how we experience technology in our daily lives. They provide us with secured personalised AI experiences that cater to our needs and preferences."

"Introducing this next-generation technology to our region is a proud moment for us. It empowers users to explore the limitless possibilities of Galaxy AI, redefining what a mobile experience can be," Hutia added.

Retail Prices

• Galaxy S25 (8+256GB) - Sh116,200 

• Galaxy S25 (8+128GB) Sh108,300

• Galaxy S25+ (12+512GB) - Sh147,800 

• Galaxy S25+ (12+256GB) Sh132,000

• Galaxy S25 Ultra (12+512GB) - Sh188,400 

• Galaxy S25 Ultra (12+256GB) - Sh172,800 

 Pre-order

Pre-orders for the Galaxy S25 series open on Thursday until February 16, 2025, at authorised Samsung stores and e-commerce partners.

Early adopters will enjoy exclusive perks, including double storage upgrades at no additional cost, Sh5,000 cashback with Loop, and a limited offer of a free return ticket with Jambojet.

By introducing these devices to the Kenyan market, Samsung aims to redefine mobile experiences while offering users unprecedented convenience, security, and AI-driven personalisation.