Infinix, the trendy tech brand renowned for its appeal to youthful audiences, has introduced its latest model, the HOT 50i, under the “WOOOW NEW HOT” theme.

The device is designed to offer a premium experience at an affordable price, making it ideal for young consumers who value style and performance.

Brand Manager Michael Zeng of Infinix Kenya highlighted that the HOT 50i exemplifies how Infinix delivers technology that resonates with their young, dynamic audience.

"The HOT 50i is the perfect example of how Infinix delivers technology that resonates with our young, dynamic audience," Zeng stated.

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He emphasised that the device, with its sleek design, advanced performance, and AI-driven features, is crafted to meet the needs of users constantly on the move, whether for work or play, without exceeding their budget.

"With its sleek design, advanced performance, and AI-driven features, the HOT 50i is crafted to meet the needs of users who are always on the move, whether for work or play, without stretching their budget," he added.

The HOT 50i boasts a sleek and modern design, featuring a striking ultra-oval dual-rear-camera setup and a slim 8.1mm profile.

The device is powered by the MediaTek Helio G81 chipset, which delivers smooth and responsive performance for everyday tasks.

One of the standout features of the HOT 50i is its 6.7-inch punch-hole display with a 120Hz refresh rate.

This ensures that content looks sharp and vibrant, even when viewed from various angles.

The device also features dual speakers that offer powerful and immersive audio.

Infinix has also prioritized durability with the HOT 50i, which is IP54 certified for dust and water resistance.

The device is also equipped with Wet & Greasy Touch Precision technology, which allows users to interact with the phone even when their hands are wet or greasy.

The HOT 50i is powered by a 5,000mAh battery that can provide up to 14.2 hours of WhatsApp chatting, 11.9 hours of TikTok streaming, and 9.5 hours of Free Fire gaming on a single charge.

The device also supports 18W FastCharge, which allows for quick and convenient recharging.

In addition to its impressive hardware, the HOT 50i also offers a range of AI-powered features. ASK AI, for example, allows users to summarize documents, query information, write content, and optimize tasks in real-time.

Folax, on the other hand, enables hands-free control over music, calls, and travel-related tasks.

The Infinix HOT 50i is now available in Kenya at a starting price of Sh13,699.

The device is available in Titanium Grey, Sage Green, Dreamy Purple, and Sleek Black