Samsung Electronics has exhibited it pledge to embrace AI-driven technology and innovation at the  Consumer Electronics Show (CES) 2024 as it seeks to revolutionise the global consumer electronics industry.

Samsung says it is embedding AI abilities on a variety of its devices as part of its intentional efforts to give prominence to Artificial Intelligence (AI) as the foundation of innovation.

“At Samsung, AI isn't just a feature; it's the catalyst for transformative experiences,” said Samsung Electronics East Africa Head of Consumer Electronics Sam Odhiambo.

He added: “We are reimagining consumer electronics, infusing AI into our products to create personalised, intuitive, and seamlessly connected experiences."

Samsung Electronics seeks to democratize AI and entrench it into the everyday life of its consumers given its robust production of more than 500 million smart devices each year.

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“Central to Samsung's strategy is fostering an open ecosystem, facilitating collaborations with partners to enrich AI experiences.

“The SmartThings platform, already hosting millions of devices, exemplifies Samsung's commitment to collaborative innovation.”

The firm has invested in AI for the past decade to boost user experience and responsible innovation while encouraging sustainability, accessibility, and reduced environmental impact.

Samsung's AI-led innovations are spread across varied product categories which include visual display, digital appliances, mobile experiences, as well as automotive technology.

“Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro.

"The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalised content, and service recommendations to upscale your entertainment experience.”

Samsung says it will continue to focus on achieving AI excellence while creating inclusive technology to ensure its products meet diverse user needs.