Samsung Electronics once again pushed the boundaries of smartphone technology and took the world by storm on Wednesday, with the revelation of its latest flagship smartphones - the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24.

The unveiling marked a significant leap into the future, as the Galaxy S24 series introduces groundbreaking mobile experiences powered by Galaxy AI.

This innovation is set to reshape the way users interact with their devices, bringing intelligence and creativity to the forefront.

The Head of Mobile Experience at Samsung Electronics East Africa, Anthony Hutia, expressed the company's enthusiasm about the Galaxy S24 series.

"Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We're excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities," Hutia stated.

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AI Intelligence

The Samsung Galaxy S24 series introduces groundbreaking AI features that redefine the user experience.

Live Translate, a two-way, real-time translation tool within the native app, eradicates language barriers for phone calls, while Interpreter facilitates instant translations in live conversations on a split-screen view.

Chat Assist refines conversational tones in messages, ensuring precise communication, and the Samsung Keyboard's AI translates messages in real time in 13 languages.

In the car, Android Auto simplifies communication with summarized messages and suggested replies. Note Assist in Samsung Notes employs AI for efficient organization with summaries, templates, and cover creation.

Transcript Assist uses AI and Speech-to-Text technology for accurate transcriptions of voice recordings, even in multi-speaker scenarios.

The Galaxy S24 series introduces Galaxy AI, enhancing everyday experiences with features like Live Translate, Circle to Search, Chat Assist, Note Assist, and advanced AI editing tools.

Live Translate enables real-time voice and text translations of phone calls, breaking down language barriers.

Chat Assist refines conversational tones in messages and other apps, ensuring clear and polite communication.

Creativity Unleashed

In the photography realm, the ProVisual Engine of the Galaxy S24 series empowers users with innovative tools.

The Quad Tele System, coupled with a new 5x optical zoom lens, delivers optical-quality performance at varying magnifications.

Nightography capabilities ensure brilliant photos and videos even in low-light conditions. AI-powered editing tools allow users to erase, re-compose, and remaster their shots effortlessly.

Super HDR provides lifelike previews, while the generative AI enables creative control with features like Edit Suggestion and Generative Edit.

The camera system integrates seamlessly with third-party social apps, enhancing the social sharing experience with premium features.

Performance Excellence

Powered by the Snapdragon 8 Gen 3 Mobile Platform, the Galaxy S24 series boasts enhanced AI processing efficiency.

Adaptive refresh rates, ranging from 1 to 120 Hz, contribute to improved performance efficiency.

Gaming experiences reach new heights with optimal thermal control, ray tracing, and collaboration with gaming partners.

The display dazzles with a peak brightness of 2,600nit and Vision Booster for improved outdoor visibility.

Security remains a top priority, with Samsung Knox providing a multi-layered defence-grade security platform.

Advanced Intelligence settings grant users control over data processing for AI features, and passkeys ensure secure access to registered websites, apps and devices.

Design Elegance

In a commitment to sustainability, the Galaxy S24 series incorporates recycled materials, including plastics, glass, aluminium, cobalt, and rare earth elements.

The devices come in packaging boxes made from 100 per cent recycled paper material, contributing to Samsung's environmental goals.

Galaxy S24 Ultra stands out with a titanium frame, offering enhanced durability and elegance.

The Earth mineral-inspired colour tones and streamlined designs of the Galaxy S24+ and Galaxy S24 further showcase Samsung's commitment to precision technology and aesthetic excellence.

The Galaxy S24 series marks a paradigm shift in mobile technology, promising users an unparalleled combination of AI intelligence, powerful performance, and eco-conscious design.

In Kenya, the Galaxy S24 series comes with recommended retail prices as follows:

• Galaxy S24 (8+256GB) - Sh174,999

• Galaxy S24+ (12+256GB) - Sh189,999

• S24+ (12+512GB) - Sh234,999

• Galaxy S24 Ultra (12+256GB) Sh274,999

• S24 Ultra (12+512GB) - Sh276,999

Pre-orders in Kenya began on Wednesday, and run until February 13, 2024, with exciting offers for early adopters.

Customers making pre-orders for the Galaxy S24 series with 256GB storage will receive a complimentary upgrade to the 512GB storage variant.

Moreover, pre-order customers will enjoy Samsung Galaxy VIP services, offering same-day repair for damaged devices.

Notably, partnerships with brands like Kenya Airways, Absa Kenya, Safaricom, and JTL Faiba Mobile bring additional benefits. Kenya Airways, through its Asante Rewards program, offers Galaxy S24 series customers free access to lounges, preferred seating, extra legroom, free extra bags, and 75 per cent bonus miles for flights.

Safaricom provides free 45GB data for pre-orders, and JTL Faiba Mobile offers free 65GB data and 50 minutes to other networks.

Absa Bank credit card holders can purchase the Galaxy S24 series with monthly repayments as low as Sh13,000.