Twitter has taken a significant step in expanding its creator monetization offering with the introduction of the Creator Ads Revenue Sharing program.
Through a statement made via its official handle on Thursday, Twitter announced the new development.
The new initiative enables creators to receive a portion of the ad revenue generated from replies to their posts, reaffirming Twitter's commitment to helping individuals earn a livelihood directly on its platform.
"Surprise! Today we launched our Creator Ads Revenue Sharing program," Twitter said.
"We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter."
Under the Creator Ads Revenue Sharing program, creators will have the opportunity to sign up independently for both Ads Revenue Sharing and Creator Subscriptions, granting them increased control over their monetization strategies.
"Creators will be able to sign up for Ads Revenue Sharing and Creator Subscriptions independently," Twitter said.
"Creator Ads Revenue Sharing will be available in all the countries where Stripe supports payouts. We are rolling out to an initial group who will be invited to accept payment."
To ensure eligibility for creator ads revenue sharing, Twitter has established specific criteria that creators must meet. Firstly, they must be subscribed to Twitter Blue or be Verified Organizations.
Additionally, creators need to have accumulated a minimum of 5 million impressions on their posts in each of the past three months.
Lastly, they must pass a human review for Creator Monetization Standards, ensuring compliance with the platform's guidelines.
Upon approval, creators will require a Stripe account for payouts, as Twitter has partnered with Stripe for this purpose.
Twitter plans to roll out the feature gradually to its initial group of creators, who have already signed up for Creator Subscriptions.
In order to maintain participation in the program, creators must adhere to Twitter's Creator Subscriptions policies, ensuring a safe and consistent experience for their followers.
Twitter has announced that it will soon launch an application process for ads revenue sharing, providing creators with a streamlined method to apply for both Creator Subscriptions and Creator Ads Revenue Sharing.
Creators can access the Monetization section in their settings to initiate the application process.
The introduction of the Creator Ads Revenue Sharing program marks a significant milestone for Twitter, demonstrating its commitment to supporting content creators and empowering them to monetize their presence on the platform.
By broadening its monetization options, Twitter aims to foster an environment where creators can thrive and earn a living by sharing their talents and engaging with their audience.