Samsung Electronics, a global leader in technology and innovation, has unveiled an enthralling global film as part of its highly anticipated "Join the Flip Side" campaign, offering intriguing glimpses into the forthcoming generation of Galaxy devices, slated to be launched later this month at Galaxy Unpacked 2023.

Following the success of the initial 'Join the Flip Side' video introduced last September, the latest campaign video seamlessly continues the thematic essence, urging individuals to embrace their fascination with innovation.

Through a delightful and playful presentation, the videos exhibit the extraordinary potential of foldable smartphones, challenging the preconceived notions consumers hold about traditional handsets.

The new campaign video accentuates the perceived barriers that people encounter when contemplating a departure from the conventional, despite recognizing the compelling advantages that await them on the flip side.

With this campaign, Samsung cordially invites consumers to defy norms and immerse themselves in novel and exceptional experiences on the flip side.

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According to Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics, the "flip side" signifies more than just a device; it represents a mindset and a lifestyle.

"The flip side itself is more than just a device; it represents a way of thinking and living. It embodies a fresh and uncharted realm where enhanced experiences await those who are willing to transcend the confines of convention and embrace the allure of novelty,"  Chang stated.

"Through the Galaxy Z series, Samsung pioneers innovation that defies traditional norms, redefining the capabilities of smartphones and venturing beyond conventional boundaries to unlock an entirely new world of experiences."

To witness the excitement firsthand, viewers can watch the captivating 'Join the flip side' season 2 video below.


Additionally, Samsung invites everyone to witness the unveiling of their meticulously crafted mobile experiences at Galaxy Unpacked 2023 on July 26 at 8:00 p.m. KST/ 1:00 p.m. CAT, broadcast live on Samsung Newsroom.

Samsung's commitment to innovation and its relentless pursuit of groundbreaking technologies continue to position them as frontrunners in the mobile industry.

With the upcoming launch of the new Galaxy devices, consumers worldwide eagerly anticipate the remarkable experiences that await them on the "flip side" of conventional smartphones.

For more updates and details, Samsung invites the public to stay tuned to Samsung Newsroom and prepare to embark on a journey of unparalleled innovation and endless possibilities.