Music streaming platform Audiomack has reiterated its commitment to the East African region by strengthening its presence in Kenya.

The service, which is already available in all the 54 countries on the African continent, is the number one free music app on Apple’s App Store in Kenya.

By providing a global platform for music sharing and listening, Audiomack, permits millions of Kenyans access to the latest and hottest music across Africa and beyond.

Audiomack curates and showcases the continent’s best talents on a global platform and with its commitment to the Afrobeats scene, it seeks to pioneer and pave the way for the genre as a centerpiece in the global music industry.

Speaking on the firm’s presence and plans for the region, Head of Business Development and Media Partnerships Charlotte Bwana noted that Kenya has a huge potential for development.

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“Kenya is a significant market for Audiomack as we have identified a huge opportunity for growth and adoption by a higher percentage of the population. So far, we have done a good job spreading Kenyan music on and beyond the continent.

Bwana said the company seeks to amplify the voices of creatives in the East African region.

“We aim to put more Kenyan artists and music on a global platform to showcase what the country has to offer to the rest of the world via music.

“Through our forward-thinking initiatives, we are gradually working towards bringing this vision to life.”

She added that Audiomack’s expansion into Africa shows its commitment to hastening the music industry by investing capital and knowledge resources into her culture and communities.