Sendy has announced a partnership with Meta, through the Innovation Growth Hub (IGHub), in a move that will offer free training for SMEs on how to grow their business.

SMEs, business owners and entrepreneurs will be trained to position their businesses to grow by enhancing their digital skills using Facebook, Instagram, Whatsapp and Messenger.

The Meta Boost training program will deliver relevant information and tools to support SMEs and upskill business owners to use data, business insights and digital tools for growth.

“Social media has evolved to be a critical enabler supporting the growth of many businesses. It has opened up numerous opportunities in trade. We therefore believe that this partnership with Meta through the IG Hub will provide a platform for businesses to leverage the power of digital platforms for growth,” said Mesh Alloys, Sendy Founder and CEO.

Sendy says Meta will empower SMES on how to raise their online profile, target their social media audience, Instagram commerce solutions, writing engaging ads, creating virtual stores with shops on Facebook and Instagram among other tools.

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“In 2022 Innovation Growth Hub (IGHub) is working with META formerly Facebook to train 8000 Small Business owners in Nigeria, and this IGHub is working with organizations and clusters to reach small businesses and Sendy have shown great interest in their customers and SMEs within their network and is partnering with IGHub to reach Business owners with MetaBoost Training," said Daniel Chinagozi, IGHub CEO.

Since its launch, Meta Boost training has enabled thousands of SMEs across Africa to learn how to better utilize the available digital tools to attain their varied business objectives.

The training program is scheduled for September 28 and 29.