LG Electronics East Africa and Safaricom PLC teamed up at the Michael Joseph Centre in Nairobi to host the Safaricom Gaming Conference, an event that gathered gamers, developers, and industry leaders to deliberate on the future of gaming in Kenya and across Africa.

The partnership saw LG appointed as the official electronics partner, where the company exhibited its 4K OLED and QNED televisions alongside its Bluetooth-enabled X BOOM speakers.

Attendees were treated to demonstrations highlighting the low input lag, 1ms response time, and Dolby Vision HDR support that distinguish LG’s C1 and G1 TV models.

According to LG Electronics, the televisions, powered by the Alpha8 Gen2 processor, deliver bright visuals of over 700 nits in HDR while supporting features such as VRR, ALLM, HGiG, and game optimiser mode.

The company underscored that these attributes significantly enhance the gaming experience by reducing motion blur and ghosting.

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Reflecting on the event, LG Electronics Regional Head of Marketing, East Africa, Jane Kariuki, said the partnership with Safaricom demonstrated both the strength of Kenya’s gaming community and the importance of technology in enhancing the entertainment experience.

“We are proud to have partnered with Safaricom to make this conference a success. It was inspiring to see the passion and talent of Kenya’s gaming community and discuss the future of gaming in Africa," Kariuki remarked.

"Our home entertainment products are designed to deliver an unmatched viewing and listening experience that is both dynamic and engaging, and make it easier for gamers to enjoy their entertainment."

Safaricom PLC’s Chief Consumer Business Officer, Fawzia Ali-Kimanthi, also praised the event and underlined the importance of nurturing Kenya’s gaming ecosystem.

“The success of the Safaricom Gaming Conference is proof that Kenya is ready to join the rest of the world," Fawzia noted.

"At Safaricom, we believe in powering the youth and building platforms where skills can turn into careers, innovations, and thriving communities."

Fawzia also expressed Safaricom's With partners like LG East Africa, we are excited to continue scaling up this space.”


The conference attracted hundreds of participants, including gaming enthusiasts from across the continent, who explored both the opportunities and obstacles facing Africa’s expanding gaming industry.


The collaboration forms part of a wider strategic partnership between Safaricom and LG, designed to demonstrate how LG’s Smart AI home appliances and Safaricom’s 5G technology converge to transform modern living and entertainment in Kenya