Kenya Airways (KQ) has signed a two-year deal with Kenya Open Golf Limited (KOGL) that will see it continue as the official and exclusive airline partner for the Magical Kenya Open in 2023 and 2024.

The Magical Kenya Open golf competition is scheduled for March 9-12, 2023 at The Muthaiga Golf Club.

KQ says it believes in the rich potential of sports for the region’s socio-economic growth hence the renewed partnership with KOGL and an increased in-kind sponsorship value.

The deal will see KQ fly in all the European Tour Group officials who will be supervising and managing the tournament, as well as KOGL officials for preparatory and promotional visits.

The national carrier will also offer discounted tickets to more than 200 players and caddies flying to various destinations for the DP World Tour.

“KQ plays an integral part in all elements of tourism in this country and by virtue of The Magical Kenya Open being part of the prestigious DP World Tour, we are excited to partner with KOGL again,” said Kenya Airways CEO and Group MD Allan Kilavuka.

He added, “KQ’s sponsorship which is purely in kind will facilitate travel and help elevate Kenya’s sports tourism products as well as showcase them to the world.”

The Magical Kenya Open has attracted 156 golfers and golf enthusiasts from across the world in an event also aimed at promoting Kenya as a worthy golf tourism destination.

“We are grateful to Kenya Airways for coming onboard again as the official Airline partner. The sponsorship from Kenya Airways will go a long way in supporting golf tourism in Kenya as well as nurturing the next generation of golfers,” said Kenya Open Golf Limited Tournament Director Patrick Obath.

Kenya Airways has been participating in the Magical Kenya Open for more than five years now and resumed its partnership deal with Kenya Open Golf Limited (KOGL) in 2022.