Ogilvy Africa has introduced Ogilvy One, a pioneering initiative aimed at reshaping the way businesses in Sub-Saharan Africa connect with their customers.

Through a blend of creative content, advanced data analytics, and cutting-edge technology, Ogilvy One seeks to build deeper, more meaningful relationships between brands and consumers in a region with one of the youngest and most dynamic populations globally.

The launch of Ogilvy One represents a strategic move by Ogilvy Africa to solidify its commitment to revolutionising customer engagement.

By offering a comprehensive suite of services, the initiative addresses the diverse needs of businesses seeking to enhance their customer experiences.

Central to Ogilvy One’s approach is the integration of creative content development and data-driven customer journey transformation.

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The offering is further enhanced by a global technology backbone powered by Verticurl, a leading marketing technology agency within Ogilvy's global network.

Vikas Mehta, Regional CEO – Sub-Saharan Africa at Ogilvy, shared his excitement about the launch, highlighting the significance of the initiative in the context of Africa’s youthful audience.

“We are delighted to bring Ogilvy One to a region that boasts one of the youngest audiences in the world.

"This expertise further enhances Ogilvy Africa Network’s ability in partnering with clients to innovate at the intersections of content, data, and technology."

"Powered by creativity and enabled by a suite of MarTech products custom-built for Africa, Ogilvy One opens new opportunities for brands to sandbox and scale innovative experiences across the user journey,” Mehta continued.

At the core of Ogilvy One’s services is a seamless integration of digital offerings that cater to the evolving needs of businesses in a fast-paced digital landscape.

These services are designed to elevate the customer experience at every touchpoint.

For instance, Ogilvy One’s Digital Creative service focuses on creating compelling digital content that resonates with audiences, enhancing brand storytelling and fostering emotional connections with consumers.

Alongside this, the Digital Media service provides brands with a strategic framework to optimise online platforms, maximise visibility, and enhance customer acquisition.

Furthermore, Applied Marketing Science leverages sophisticated statistical methods and artificial intelligence (AI) to uncover unique insights, enabling brands to make bold, data-driven decisions.

The Experience Design service ensures that businesses craft intuitive, engaging experiences across all touchpoints, building customer loyalty while maintaining a customer-centric approach.

AI also plays a significant role in Ogilvy One’s offerings, helping brands deliver personalised experiences, predict customer behaviour, and generate measurable results with precision.

In addition to these services, Ogilvy One provides a robust set of MarTech products designed to streamline customer engagement and optimise campaign performance.

For example, the Feed 2.0 platform offers real-time social intelligence, enabling brands to create and distribute data-driven content that drives impact.

InfluenceO connects brands with relevant influencers to optimise campaign management, while OBrio consolidates multi-channel data into a single dashboard for real-time analytics and unified ROI tracking.

The Optimus platform helps brands automate marketing processes, from lead generation to conversion, through actionable insights and task automation.

Jason Smit, appointed as Managing Partner to lead Ogilvy One, brings over 15 years of experience in digital marketing, AI, and MarTech. His appointment further strengthens Ogilvy One’s commitment to delivering innovative, data-driven solutions.

Smit is joined by Kavata Wafula, Head of Paid Media, and Adderley Williams, Head of Digital Content. The technology practice will be led by Vimal Kaul, Chief Technology Officer at Ogilvy Africa Network.

Reflecting on the leadership team, Vikas Mehta noted, “Vimal, Kavata, and Adderley have made significant contributions to Ogilvy’s success over the years, and we are delighted to welcome Jason to the Ogilvy family. With his addition, Ogilvy One can boast of an enviable all-star lineup, right from the start.”

Ogilvy One’s unique approach to customer engagement has already garnered attention from some of the world’s most iconic brands, including IBM, Mondelēz, Nestlé, Unilever, and Coca-Cola, as well as regional and local clients across Sub-Saharan Africa.

By blending creativity, data, and technology, Ogilvy One aims to go beyond merely optimising campaigns; it seeks to build long-lasting relationships that drive customer loyalty and deliver measurable value over time.

“I’m thrilled to join the Ogilvy Africa Network on this journey,” said Jason Smit.

“The potential for digital and AI to empower businesses of all sizes is immense.”

Ogilvy One’s presence in Sub-Saharan Africa is further reinforced by its team of approximately 100 specialists in the region, alongside 3,800 experts across its global network.

These specialists bring a wealth of expertise in strategy, creative design, data analytics, media, performance marketing, AI, and more, making Ogilvy One a key player in the region’s growing digital landscape.

With the launch of Ogilvy One, Ogilvy Africa is poised to lead the charge in transforming customer engagement across Sub-Saharan Africa.

The combination of creativity, data, and technology will continue to shape the future of brand-consumer interactions, setting a new standard for businesses seeking to connect with their customers in more meaningful and impactful ways.