In a recent survey conducted by Odipo Dev and Africa Uncensored, Kenya's Generation Z has spoken, shedding light on their attitudes towards work, top career preferences, and global ambitions.

Published on Labour Day, the findings present a captivating narrative of aspirations amidst the backdrop of technological advancement and economic challenges.

Conducted in mid-April 2024, the survey sampled 1,300 Gen Z individuals from six counties in Kenya, offering a glimpse into the evolving aspirations of the nation's youth.

Topping the list of dream careers for Kenya's youngest workers is the allure of entrepreneurship and self-employment.

Despite this entrepreneurial spirit, the desire for stability persists, with a significant portion expressing interest in traditional 9-5 corporate roles.

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These revelations dispel the misconception that such positions are losing appeal among the youth.

The survey unveils the top 10 job preferences among Kenyan Gen Z, showcasing a diverse range of aspirations:

1. Business or self-employment

2. TikToker or influencer

3. Doctor

4. Office job

5. Engineer

6. Lawyer

7. Musician or comedian

8. Online writer

9. Farmer

10. Bodaboda rider

However, beyond the borders of Kenya, a different narrative unfolds.

A staggering 84 per cent of respondents express a willingness to relocate abroad if given the opportunity.

This inclination towards global mobility is mirrored by the extensive research conducted on visa requirements, with 75 per cent exploring options for emigration.

Despite this keen interest, tangible steps towards relocation remain relatively rare.

Only about 10 per cent have applied for a visa, while approximately 40 per cent have obtained passports, indicating a gap between aspiration and action.

The allure of Western countries dominates preferred destinations, with the United States reigning supreme for nearly 80 per cent of respondents.

Europe and Australia also emerge as popular choices, reflecting a globalized perspective among Kenya's youth.

While the majority lean towards Western shores, a notable minority considers Asian countries, while some entertain the idea of relocating within East Africa but outside Kenya's borders.

In a world shaped by rapid change and interconnectedness, Kenya's Generation Z stands at the crossroads of tradition and innovation, poised to leave its mark on both local and global landscapes.