President William Ruto announced the government's unwavering commitment to bolstering financial inclusivity in Kenya during the 14th Anniversary of the Joyful Women Organisation at the Moi International Sports Centre.

The President declared a significant initiative aimed at doubling the resources available to women and youth groups by matching their savings. He emphasized that the primary objective is not only to empower the members but also to foster a culture of saving.

President Ruto articulated his vision, stating, "Instead of us paying interest to other countries, we will be paying it to our people so that we can grow Kenya." He envisages a future where the government borrows from the savings of Kenyans rather than relying on foreign entities.

The President made these remarks in the presence of notable dignitaries, including First Lady Rachel Ruto, Deputy President’s spouse Pastor Dorcas Rigathi, and African First Ladies Monica Geingos (Namibia), Rebecca Akufo-Addo (Ghana), Angeline Ndayishimiye (Burundi), and Janet Museveni (Uganda).

Also in attendance were Prime Cabinet Secretary Musalia Mudavadi, Cabinet Secretaries Aisha Jumwa, Aden Duale, Susan Nakhumicha, and Nairobi Governor Johnson Sakaja.

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Commending Mrs. Ruto's commitment to women empowerment, the Head of State praised the Joyful Women Organization's (Joywo) impact on the Bottom Up Economic Transformation Agenda.

"The organization has done much more, made greater strides and achieved significant impact throughout Kenya," he stated.

First Lady Rachel Ruto highlighted the transformative role of table banking in women's lives, noting, "Joyful Women Organization contributes to the economic empowerment of our members through financial inclusion, capacity building, trade and market access, and MSEs credit."

The event took a broader international perspective with the launch of the Organisation of African First Ladies for Development’s-WE ARE EQUAL campaign in Kenya.

Mrs. Akufo-Addo lauded the Joyful Women organization for championing financial inclusion, acknowledging its positive impact on the fortunes of women in the country.

As the government focuses on doubling resources for financial inclusivity, this initiative aligns with the broader goal of fostering economic growth through empowering citizens and shifting towards a model where Kenyan savings become a cornerstone of the nation's development.