President William Ruto hailed the WRC Safari Rally as a catalyst for economic development and a platform to showcase Kenya's potential as a sporting nation and tourism destination.

Speaking on Wednesday at the flagging-off ceremony in Naivasha, Nakuru County, the President emphasized the event's role in creating job opportunities, boosting the tourism sector, and garnering significant media publicity for the country.

The WRC Safari Rally, which attracted 34 crews from 20 countries, has become a beacon of hope for Kenya's economy.

Ruto revealed that the event annually draws over 100,000 visitors, generating an impressive revenue of Sh24.7 billion and contributing to a total economic value of Sh63.3 billion.

These numbers signify a remarkable opportunity for the nation to expand its economic horizons and elevate its position on the global stage.

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With the international media spotlight shining on Kenya during the WRC Safari Rally, the President estimated the earned media value to be a staggering Sh8 billion.

Accordint to Ruto, this extensive media coverage not only promotes Kenya as a prime tourism destination but also offers a unique opportunity to showcase the nation's rich cultural heritage, breathtaking landscapes, and abundant wildlife.

“This will position Kenya as an iconic sporting nation, rallying powerhouse and tourism destination," Ruto said.

Ruto expressed his optimism that the WRC Safari Rally would solidify Kenya's reputation as an iconic sporting nation and a rallying powerhouse.

The President praised the organizers for their commitment to environmental conservation through the 19 million tree-planting Greening Legacy program.

This initiative aims to protect and enhance the natural beauty of the rally's surroundings, ensuring a sustainable and environmentally conscious approach to the event.

Additionally, the President called upon the rally organizers to prioritize talent development and nurture a new generation of rallying stars.

He highlighted the achievements of legendary drivers such as Joginder Singh, Peter Hughes, Nick Norwicki, Shekhar Mehta, and Vic Preston Senior and Junior.

Ruto's challenge to develop a production line of talented individuals reflects his aspiration to see Kenya continue its legacy of producing exceptional rally drivers who will shine on the global stage.

“We want to see a production line with talent like yesterday’s stars led by Joginder Singh, Peter Hughes, Nick Norwicki, Shekhar Mehta, Vic Preston Senior and Junior,” Ruto said.

The WRC Safari Rally brought together prominent figures from the political and sports spheres. Governor Susan Kihika, Sports Cabinet Secretary Ababu Namwamba, and KCB CEO Paul Ruso were among the esteemed guests who witnessed the grand event.

Their presence underscored the collective commitment to harnessing the rally's potential for the nation's benefit and fostering an environment conducive to the growth of motorsport in Kenya.

As the WRC Safari Rally paves the way for a brighter future, Kenya stands poised to harness economic opportunities, boost tourism, and nurture a new generation of talented rally drivers.

With the resounding success of this prestigious event, the nation is on track to carve its name in the annals of motorsport history, while simultaneously fueling its economic growth and global recognition.