In a move that has sent shockwaves throughout the media industry, Trade and Industry Cabinet Secretary (CS) Moses Kuria has launched a vehement verbal assault on the Nation Media Group (NMG), one of Kenya's prominent media houses.

This came as a response to an investigative report aired on NTV last Saturday, which exposed a possible dubious scheme involving oil exports, leading to an alleged loss of Sh5.6 billion from taxpayers' funds.

CS Kuria, visibly agitated by the revelations made in the exposé, expressed his disapproval of NMG's coverage and threatened severe consequences for any government department that dares to place advertisements with the media organization.

In a video shared on his social media platforms during the Akorino Annual Convention in Embu on Sunday, he voiced his concerns with a clear message, stating, "Nation Media, you should decide whether you want to be a newspaper, a broadcasting or a media house, or an opposition party."

Further emphasizing his point, Kuria warned, "And I have said from tomorrow… starting today, not even tomorrow, any government department that I will see placing an advertisement on Nation Media, you should consider yourself sacked."

Unyielding in his criticism, CS Kuria did not confine his remarks to the controversial video alone. He resorted to Twitter to take aim at NMG once again, this time referring to unspecified individuals as "prostitutes" while suggesting that they could continue advertising auctioneers and funeral announcements.

"Kwa wale malaya wa Agha Khan pale Nation Centre. You can still advertise auctioneers and funeral announcements. We will not stop those," his tweet read,

CS Kuria's scathing attack on the Nation Media Group has sparked intense debate within both political and media circles.

Some view his statements as an attempt to intimidate the media organization, raising concerns about press freedom and the independence of the media in Kenya.

As this saga unfolds, it remains to be seen how NMG will respond to the CS's strong-worded criticism and the potential implications it might have on their relationship with government departments.

In the meantime, the nation waits to witness whether this clash will trigger further developments in the ongoing dynamic between the media and the government.