The National Transport and Safety Authority (NTSA) has launched a road safety campaign dubbed ‘Fatal Six’.

The 'Fatal Six' campaign seeks to highlight six risky behaviours and equip road users with information and knowledge on how to prevent fatal crashes and injuries. 

NTSA announced the launch of the campaign on Tuesday.

According to NTSA the Easter season is one of the busiest periods, there is increased travel across the country and all efforts are aimed at ensuring all road users reach their destinations safely.

The authority noted that road crash data points to human-related behaviour as the major cause of fatal crashes. 

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In this year's Easter Campaign NTSA has flagged speeding, lane indiscipline, drunk driving, distracted driving, failure to wear a helmet and failure to use available pedestrian walkways as the Fatal Six behaviours likely to lead to a fatal crash and serious injuries.

Road users who engage in one of these behaviours are far more likely to be involved in a fatal crash than those who do not.

The authority said road safety should be approached as a collective responsibility matter where every road user should remain responsible to promote road safety.

“Road safety is a shared responsibility and everyone must play their part. Road users must strive to be responsible whether in complying with traffic rules as a driver, rider or pedestrian, enforcing the law, or educating others in engaging in safe behaviour,” NTSA said.

NTSA said the crashes affect families, the community at large, and all stakeholders must do everything it takes to stop the unnecessary loss of lives.

To reach a wide audience and realise behaviour change among road users, NTSA will collaborate with all Ministries, Departments and Agencies through the road safety mainstreaming initiative to enhance the dissemination of the information on the 'Fatal Six' campaign. 

NTSA has urged motorists to plan their journey appropriately, exercise a lot of patience and have courtesy for other road users.

“During this period, the Authority urges motorists to plan their journies to avoid the last minute rush, share the road, be patient and be cognizant of other road users,” the authority said.