Global tech giant Mozilla Corporation has signed double Olympic marathon champion Eliud Kipchoge as the brand ambassador for its Mozilla Africa Mradi Programme.

The deal will see Mozilla Africa Mradi partner with Kipchoge and his Eliud Kipchoge Foundation to promote a reading culture among the youth in Kenyan through Pocket.

Mozilla says the initiative is aligned with Eliud Kipchoge Foundation’s mission to promote access to education in underprivileged communities in the country.

“The Eliud Kipchoge Foundation works in the areas of health, environment and education. We have set-up a library in Nandi County where we have equipped books that our local youths can access,” said Kipchoge during the signing ceremony.

He added, “Pocket will be very useful to our local youths in Nandi as they can come and access the internet at the library, download educational materials and access this information when they go back home where they have no internet access.”

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Mozilla Chief Product Officer Steve Teixeira, Eliud Kipchoge, Mozilla Chief Marketing Officer Lindsey O'Brien and Mozilla Africa Mradi Senior Director Alice Munyua. PHOTO/MOZILLA

Pocket, which was formerly known as Read It Later, is Mozilla Corporation’s social bookmarking service used to discover, store and share bookmarks on the internet.

The tool enables offline access to curated and personalised learning materials, especially important in areas with poor internet reach to promote access to educational material.

Pocket currently enjoys more than 10 million users across the globe.

“Mozilla is keen to identify and work with individuals whose values resonate with ours and is always forming partnerships to advance mutually beneficial programmes that support the needs of communities; Mozilla's partnership with the Kipchoge Foundation is definitely one that resonates with the Mozilla values,” said Mozilla Corporation Chief Marketing Officer Lindsey O’Brien.