Ministry of Youth Affairs, the Arts and Sports has signed a Memorandum of Understanding (MOU) with Trace Eastern Africa to collaborate on programmes on youth development.

The MOU will see a framework created on how the ministry and Trace will partner to equip the youth with needed skills and knowledge in the creative industry to better compete globally.

The MOU also seeks to leverage available resources in the two parties to empower the youth with practical skills to be easily absorbed into mainstream economic activities.

Youth Affairs, The Arts and Sports CS Ababu Namwamba lauded the partnership as a key measure towards creating an enabling environment to nurture and empower Kenyan youth.


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“The agreement will start with the first cohort of 15 top talents who will benefit from scholarship in form of training, progressing them through the recording conveyor belt and unleashing them to the world, once ready, through the Trace platforms,” Namwamba.


He affirmed the ministry’s pledge to discovering new talent at the grassroots, promoting skills among the youth in the creative industry and ensuring they are well remunerated.

On his part, Trace Eastern Africa Managing Director Danny Mucira said the company was committed to providing needed technical support and capacity building to the ministry staff.


“We are going to be able to look at how we use music to drive inclusivity for young people by creating a platform where we discover talent, expose talent internationally and enable them to commercialize their creativity in markets beyond Kenya and East Africa,” stated Mucira.

He added, “Our commitment is to provide and input content with a Kenyan perspective dynamic that empowers our young people with skills that enable them to succeed, stand up and shine, not only in Kenya but also from a global economic perspective.”