Tanzania musician Zuchu has explained why she turned down a multi-million shilling endorsement with an alcohol brand. 

According to her, she not only turned it down because of her Muslim faith but also because her mother had told her to avoid promoting such products.

Zuchu says it would be unfair to market alcohol because she doesn’t drink and promoting a product means you must use it.

Zuchu. PHOTO/COURTESY

She added that she had also turned down promotions of different products which she does not use.

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"Nisingekuwa nawatendea haki wale watu. Unapotangaza kinywaji ni lazima ukinywe na mimi sio mtumiaji wa vileo. Hiyo dili ilikuwa kama robo bilioni," Zuchu said.

According to Wasafi manager Sallam SK, even though the ‘Sukari’ hitmaker turned down the multi-million shilling deal, she still has others given her fees have gone up.

“The world has changed right now, and as the demand for her services goes up, so do the charges,” he said.

“That is why we have been marketing her widely. Right now she charges Sh2 million for shows outside Tanzania,” said Sallam.