Mary Njoki, the visionary founder and CEO of Glass House PR Limited, has reached an extraordinary milestone in her career by being selected as a judge for the SABRE Awards Africa 2025.

Recognised as one of the most prestigious platforms for public relations excellence, the SABRE Awards, presented by PRovoke Media, celebrate the finest work in branding, reputation, and engagement across the globe.

This announcement marks a significant moment for Kenya, as Njoki is the only founder and CEO from the country on the judging panel for this renowned event.

The SABRE Awards have long been the gold standard for public relations recognition, with a legacy that spans over three decades.

As the largest and most respected PR awards programme worldwide, the SABRE Awards honour campaigns that set new benchmarks for creativity, effectiveness, and impact in communications.

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This year, the awards will bring together public relations agencies, corporations, government bodies, NGOs, and startups from across Africa, all vying for recognition in various categories including crisis management, corporate reputation, and influencer marketing.

Njoki’s appointment is not just a personal achievement but also a significant moment for Glass House PR, the agency she founded in 2012.

Over the years, the firm has built a solid reputation for unlocking the potential of brands, particularly within Africa.

From working with governments in Zanzibar and Ethiopia to helping international brands like Facebook and Uber grow their presence on the continent, Glass House PR has become a key player in shaping strategic communications in Africa.

Reflecting on her role as a judge, Njoki emphasised the importance of strategic communications, saying, “The SABRE Awards are all about celebrating the power of strategic communications, setting industry benchmarks, and championing innovation, creativity, and ethical storytelling.”

She expressed her excitement for the task ahead, stating, “I am excited to be part of the judging panel, and I look forward to bringing my expertise to this influential platform.”

In addition to her accomplishments with Glass House PR, Njoki’s role on the SABRE Awards jury is an honour that underscores her standing as a leader in the public relations sector.

The agency has collaborated with over 100 organisations, including African governments and multinational corporations, helping clients from diverse sectors unlock their brand’s potential.

For Njoki, being selected as the only Kenyan representative in this esteemed group highlights her leadership and Kenya’s growing influence on the global communications stage.

“Our values align seamlessly with the SABRE Awards’ mission to highlight the power of public relations,” she noted.

“I am anticipating a competitive process as we build up to the awards ceremony later this year. All participants are unique in their way, and together with fellow panellists, we shall pick the best without prejudice.”

Njoki’s participation in the SABRE Awards Africa 2025 is a testament to her unwavering dedication to the profession, as well as her role in shaping the future of public relations.

As she aptly put it, “As Paul Holmes, founder of PRovoke, puts it, ‘Proving and Improving the Value of Public Relations,’ I am excited to contribute my expertise and collaborate with like-minded professionals who are equally committed to shaping the future of public relations, which is already at play.”

With this honour, Njoki not only strengthens her agency's reputation but also elevates Kenya’s visibility on a global platform.

The 2025 SABRE Awards will be a significant moment in the African PR landscape, with Njoki playing a central role in selecting the most impactful and creative campaigns the continent has to offer.