The Capital Markets Authority (CMA) has granted Safaricom PLC approval to launch the Ziidi Money Market Fund as a Collective Investment Scheme (CIS), a move that promises to reshape how Kenyans access investment opportunities.

The new fund will be available on the popular M-PESA platform, offering a seamless way for users to invest and grow their wealth via the capital markets.

In partnership with three prominent fund managers—Standard Investment Bank, ALA Capital Limited, and Sanlam Investments East Africa Limited—Safaricom aims to provide an easily accessible and diversified investment opportunity for M-Pesa subscribers.

The launch of the Ziidi Money Market Fund marks a significant step forward in Safaricom’s expansion within the financial services sector.

Commenting on the approval, the CMA’s Chief Executive Officer, Mr. Wyckliffe Shamiah, highlighted the importance of this move, saying, "This milestone underscores the commitment to foster innovation which also enables Safaricom enhance its footprint in the finance services sector."

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The Ziidi Money Market Fund is expected to contribute to the broader National Government’s financial inclusion strategy, empowering unit holders with more accessible investment choices.

The fund aims to provide a pathway for financial growth that is both easy to navigate and rewarding for a broad audience.