Equity Bank has inaugurated its latest branch in Joska, located along Kangundo Road in Machakos County but within the Nairobi Metropolitan Area, extending its national branch network to an impressive 212 outlets.

The new branch seeks to catalyse economic growth in Joska, an area characterised by its dynamic real estate sector, flourishing business environment, and the rapid establishment of commercial amenities such as supermarkets, schools, entertainment joints, and health facilities.

Speaking during the launch, Collins Wanyonyi, Director of SME Banking at Equity, highlighted the branch's strategic importance in fostering financial inclusivity and building strong connections within the local community.

“As we open the first branch in Joska, we are doing this to recognise the town's huge economic potential. We are here to grow together with our esteemed customers in trust," Wanyonyi stated.

"Our commitment is built on trust and a deep appreciation for the communities we serve. We are excited to bring our services closer to the people through our ecosystem approach."

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The institution is keen on supporting diverse customer segments, a point reinforced by Carol Rutto, Director of Retail and Branch Business at Equity Bank Kenya.

She welcomed prospective clients with an invitation to explore the tailored banking solutions designed to meet the needs of entrepreneurs, small traders, civil servants, and micro-enterprises.

“We encourage civil servants, small traders, entrepreneurs, cooperative groups and micro-enterprises to come and let’s grow together and you benefit from the new branch's offerings,” Rutto remarked.

During the event, Mary Mungai, the Regional General Manager for Nairobi East, introduced an array of financial products and services offered at the branch, including deposits, loans, asset financing, investment banking, and insurance.

She further detailed the bank’s commitment to promoting financial literacy through initiatives such as workshops on budgeting, personal finance management, and investment strategies.

“The offerings here comprise deposits, loans, investment banking, asset finance, insurance, currency exchange and merchant services, among others," Mungai said.

"As an institution, we support enterprise and intend to spearhead financial literacy among residents, focusing on personal finance management, budgeting, and investment strategies through regular training workshops."

The Branch General Manager, David Kande, reaffirmed Equity’s mission to transform lives by creating wealth-building opportunities," Kande said.

“We come here ready to serve you, transform lives, ready to give dignity to customers and expand wealth creation opportunities."

We will do this by listening to you, caring for you as we grow together,” said Kande in his vote of thanks to the attendees, which included representatives from youth and women's groups, educators, and local entrepreneurs.

Henry Kimeo, the first customer to transact at the Joska branch, expressed his gratitude for Equity’s enduring support.

“It is an honour to have been the first customer at this branch. I have an enduring relationship with Equity. The bank has also played a key role in deepening financial inclusion across the country,” said Kimeo, applauding the bank’s efforts to drive economic empowerment.

The establishment of the Joska branch reaffirms Equity Bank’s commitment to bringing banking services closer to communities, thereby fostering financial inclusivity and economic development in the region.