SIC Investment Co-operative, formerly known as Safaricom Investment Co-operative, has unveiled its new identity in a strategic move aimed at fostering growth and broadening its horizons.

The rebranding follows a six-month transitional phase, marking the organisation’s commitment to aligning with its 2023–2027 strategic blueprint, which focuses on financial growth, sustainability, increased member mobilisation, and enhancing internal processes.

The decision to rebrand was driven by a need to adapt to the ever-evolving market dynamics.

“We understand that client choices constantly keep changing and evolving, driven by shifts around the world, technological advancements, and global events leading to a change in consumer behaviour,” explained SIC Investment Co-operative Chief Executive Officer Churchill Winstones.

The rebranding process involved extensive market analysis, audience engagement, and consultation with stakeholders.

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These efforts aimed to craft a seamless, solution-oriented client experience, positioning the Society to meet the changing demands of the investment landscape.

This redefined identity underscores the Society’s ambition to maintain its status as a trusted investment partner by diversifying its product portfolio.

“By rebranding, we strive to ensure that our Society aligns with the evolving business landscape and that our brand image resonates with the values and expectations of our target audiences. We remain committed to providing superior returns to our investors and growth opportunities to our staff, and we will not relent on our determination to invest sustainably,” added Winstones.

The rebranding ceremony was graced by Wycliffe Oparanya, CS Ministry of Co-operatives and Micro, Small and Medium Enterprises (MSME).

He highlighted the critical role of cooperative societies in achieving Kenya’s socio-economic goals under the Bottom-Up Economic Transformation Agenda (BETA).

“Cooperative societies have been identified and prioritised as key enablers of the financial inclusion aspiration of the government as envisioned in the Bottom-Up Economic Transformation Agenda (BETA)," Oparanya noted.

Oparanya further said that consequent to the recent cases of mismanagement of cooperatives, which had led to embezzlement of members' funds, the government was mobilizing the cooperative sector players into a conversation.

This was in an effort to accelerate financial stability and stimulate access to convenient and affordable financing by Kenyans, especially the MSMEs.

"The government is also harmonising various legal and regulatory frameworks and realigning them to the current needs and realities as envisioned in BETA; so that it can ensure that we have a well-governed and sustainable cooperative society ecosystem that protects the interests of all the members,” Oparanya noted.


Established in 2009, SIC Investment Co-operative has built its reputation around real estate, securities, and private equity. The organisation’s trajectory has been characterised by steady growth and profitability, supporting over 5,000 members in securing financial stability. To date, the co-operative has acquired over 150 land projects, issued more than 4,000 titles to investors, and successfully delivered over 600 fully paid housing units.


With its new brand identity, SIC Investment Co-operative is well-positioned to continue offering innovative solutions and opportunities for growth to its investors, ensuring it remains a pivotal player in Kenya’s investment space.