Absa Bank Kenya has redefined luxury banking in Kenya with the introduction of its exclusive metallic Visa Infinite card.

This innovative offering, a first in the Kenyan market, combines unparalleled benefits with a sophisticated design to provide affluent customers with a premium experience.

The metallic Visa Infinite card offers a suite of exclusive privileges, including unlimited access to over 1,200 airport lounges and 900 hotels worldwide, as well as 24-hour concierge services.

For travellers, the card provides comprehensive travel insurance with a tripled coverage limit of $2.5 million (approximately Sh322.5 million), ensuring peace of mind during their journeys.

Additionally, the card enhances buyer protection with a doubled limit of $20,000 (approximately Sh2.6 million) and guarantees 1.5 per cent rewards on both local and international purchases.

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Absa Bank Kenya Managing Director, Abdi Mohamed, emphasized the bank's commitment to tailoring solutions for every customer segment.

"We understand that we cannot afford to have an approach of a one-fits-all," Mohamed stated.

"Through our partnership with Visa, the Absa Visa Infinite Card strengthens our affluent portfolio by providing exclusive spending power, enhanced protection, and superior rewards.”

The metallic design of the card differentiates it from traditional plastic cards, offering a more durable and visually appealing option.

The introduction of this new card aligns with Absa's goal of achieving net zero by 2050, as 0.05 per cent of every on-flight ticket purchase made using the card contributes to tree-planting efforts.

Visa East Africa Vice President and General Manager, Chad Pollock, highlighted the card's aim to exceed the expectations of its cardholders by providing unique privileges and global acceptance.

"This card offers exceptional benefits including global acceptance and opens doors to a world of exclusive experiences including private events and VIP access to special offers and unique opportunities," he said.

Absa's Director of Affluent Banking, Seema de Souza, emphasized the bank's ability to cater to the evolving needs of affluent customers in Kenya.

"With our comprehensive wealth solutions and retail banking products, we are uniquely equipped to meet their personal and business financial requirements," she stated.