Rachel Karanu has been appointed as the new Client Partner Lead for Aleph Holdings in the East Africa region.

With her extensive background in sales and business development, she is set to lead the regional team, uncover new business opportunities, and foster vital partnerships to elevate Aleph’s influence in the market.

Karanu’s career, spanning over 15 years, has been marked by significant roles and notable achievements.

She has previously served as Head of Brand Partnerships at Mdundo Limited, Head of Business Development at CreativeVMLY&R, and most recently, as Commercial General Manager at TrueBlaq Limited.

Her diverse experience underscores her ability to navigate and succeed in competitive environments.

Sharing her enthusiasm for the new role, Karanu remarked, “I am delighted to use my network and experience in my new role at Aleph Holdings. I put my energy and passion into forging new relationships - something I believe is essential to success.”

In her position at Aleph Holdings, Karanu will engage with leading digital platforms such as TikTok, Spotify, and X (formerly Twitter), aiming to drive transformative changes in East Africa’s digital marketing landscape.

Her dedication and success in sales have earned her accolades, including being named Employee of the Year at Magnate Ventures Limited.

Additionally, Karanu holds several diplomas and marketing qualifications and is currently working towards an MBA in marketing.

Karanu’s passion extends beyond her professional duties; she is deeply committed to mentoring women and fostering a culture of empowerment and growth within her team.

“In my new role, I look forward to challenging myself and my team members. I am a great believer in disruption and encourage my colleagues to think outside of the box. Challenging the status quo often results in greater results than playing it safe," She emphasised.

With her appointment, Rachel Karanu is poised to not only enhance Aleph Holdings’ growth trajectory but also to inspire and develop the next generation of leaders within the industry.