On Friday, Safaricom Ethiopia announced an innovative partnership with Dahabshiil, marking a significant milestone in the realm of international money transfers.
This collaboration is set to revolutionise the way the Ethiopian diaspora sends money back home, providing a seamless and efficient service that directly benefits families and friends in Ethiopia.
In an official statement, Safaricom Ethiopia shared their enthusiasm about the new partnership: "Great news for all sending and receiving money from abroad. M-PESA Safaricom has forged a partnership with Dahabshiil. The partnership enables the Ethiopian Diaspora to send money directly to the M-PESA mobile wallets of their family and friends."
Dahabshiil, a prominent provider of foreign currency services to major banks across Ethiopia, also expressed their excitement about the collaboration.
"We're delighted we've partnered with Safaricom Ethiopia M-PESA in Ethiopia, giving our Diaspora customers another channel to send money there, further enabling them to support their loved one's," Dahabshiil stated
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"We're a leading provider of foreign currency to all major banks in the country."
This partnership is a strategic move aimed at leveraging the strengths of both companies to provide a reliable and convenient money transfer service.
M-PESA, Safaricom's mobile money platform, has been a game-changer in digital financial services, and this alliance with Dahabshiil is expected to further enhance its reach and impact within the Ethiopian market.
In a related development, Safaricom Ethiopia has also announced a partnership with the Ethiopian Electric Utility (EEU).
This collaboration will enable EEU's post-paid customers to pay their monthly electric bills using the M-PESA digital finance service.
Safaricom Ethiopia expressed their excitement about this strategic move, stating, "We are excited to announce the strategic partnership between M-PESA Safaricom and the Ethiopian Electric Utility (EEU). The partnership enables EEU post-paid customers to settle their monthly electric bills using the M-PESA digital finance service."
These partnerships underline Safaricom Ethiopia's commitment to expanding its digital financial services and enhancing the convenience for its users.
By collaborating with key players like Dahabshiil and the EEU, Safaricom Ethiopia is well-positioned to offer comprehensive financial solutions that meet the needs of both individuals and businesses across the country.