Equity Bank has yet again been ranked as Kenya's most valuable brand after its brand value rose by 1 per cent to Sh65.8 billion, this is according to new data released by Brand Finance.

The top global brand valuation consultancy says Equity Bank’s robust growth and resilience even in challenging economic times places it at the peak of the financial sector in Kenya.

The data show the lender exhibited exemplary financial management by enhancing its net interest income notably despite a harsh macroenvironment that saw a rise in loan loss provisions and a decline in net profit.

Equity Bank maintained an impressive Brand Strength Index score of 92.46, almost same with 92.43 it posted in 2024 proving its revenue-generating capability and strategic agility.

Brand Finance Director Walter Serem, said the high score, backed by high ratings in consumer perception areas like familiarity, consideration, and recommendation, proves the bank's strong connection with its customers.

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“Equity Bank's outstanding brand valuation and strength reflect its dominant position in the Kenyan financial landscape,” said Serem.

He added: “The bank's solid financial performance, combined with stellar brand metrics, equip it well to navigate future challenges and capitalise on opportunities within the ever-evolving financial sector.”

In what is a remarkable year for the growth of Kenyan brands, CIC Insurance Group was declared the fastest-growing brand, with a 63 per cent rise in brand value to Sh1.9 billion.

Brand Finance attributes the growth mainly to the firm’s increased Brand Strength Index score of 82.98, showing enhanced customer perceptions and heightened brand strength.

CIC Insurance Group's AAA-rating underscores significant confidence and trust among its customers, indicating robust brand equity and a strong market strategy that aligns well with consumer needs.

Similarly, NCBA’s brand value grew 44 per cent to Sh19.7 billion; while Centum Investment Company realized a 36 per cent rise to Sh713.8 million; and Kenya Airways achieved a 38 per cent boost to Sh6.4 billion.

The data on the said Kenyan brands shows their strategic adaptability and resilience amidst economic and operational hurdles indicating that Kenya's corporate landscape is promising.

Brand Finance tests 6,000 of the biggest brands and publishes more than 100 reports ranking brands across all sectors and countries, including Kenya, every year.

Kenya’s top 25 most valuable and strongest brands are included in the Brand Finance Kenya 25 2024 ranking, which contains the complete ranking, insights, charts and methodology.

Brand value is the net economic benefit a brand owner would achieve by licensing the brand in the open market, while brand strength is the efficacy of a brand’s performance on impalpable measures relative to its competitors.