Safaricom Sacco, a Kenyan savings and credit cooperative society, is embarking on a transformative journey.

After meticulous planning, the organization is set to undergo a rebranding initiative, encompassing a new name, logo, and brand identity.

This exciting development comes on the heels of remarkable growth for the Sacco.

Established in 2001 with a membership solely comprised of Safaricom PLC employees, the organization has evolved considerably.

Today, it boasts over 18,000 members, a significant portion drawn from various technology-related companies, chamas (informal savings groups), corporate entities, and individual members.

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This expansion reflects the Sacco's 2011 licensing by the Sacco Societies Regulatory Authority (SASRA) to operate under an expanded common bond.

"We are pleased to announce that Safaricom Sacco will be undergoing an exciting transformation" declared Paul Msava, Chairman, Board of Directors.

"The Rebranding does not change who we are or what we do. We purpose to maintain our commitment as a Sacco to provide secure, affordable, innovative, and accessible financial products and services."

While the core values remain unwavering, the rebranding signifies a strategic shift.

The organization believes this change will foster stronger connections with its diverse membership base, partners, stakeholders, and employees.

This aligns perfectly with their newly formulated strategic plan for the period 2024-2028.

This ambitious plan outlines key objectives:

Market Expansion: The Sacco aims to capture a wider audience, solidifying its position within the financial services landscape.

Membership Growth: Reaching a membership base of 70,000 by 2028 is a central goal.

Enhanced Member Satisfaction: The Sacco strives to achieve a 95 per cent member satisfaction index.

Financial Strengthening: The plan targets an increase in assets to Sh20 billion.

The rebranding signifies a new chapter for Safaricom Sacco.

While details surrounding the new name and logo remain undisclosed, one thing is certain: the organization is poised for a future marked by growth, innovation, and a steadfast commitment to its members.