Safaricom, renowned for its unwavering commitment to nurturing the arts and fostering young talent, has announced a generous Kes 2 million sponsorship for the upcoming Bob Collymore International Jazz Festival.

The event, slated for Saturday at the Carnivore Grounds, promises to be a celebration of music in honour of the late Safaricom CEO, Bob Collymore.

Expressing Safaricom's dedication to supporting creative endeavours, Peter Ndegwa, CEO of Safaricom, stated, "We are thrilled to partner with the Bob Collymore Foundation for an event that celebrates the rich culture of the creative arts and jazz music. Our sponsorship reflects our ongoing commitment to fostering creativity and providing platforms for young musicians to thrive. We look forward to a memorable festival that will inspire and entertain audiences of all ages."

The contribution from Safaricom is poised to elevate the festival, enabling it to attract top-tier musicians and provide an enriching experience for attendees.

Notably, the sponsorship will also support young talents such as the Ghetto Classics and Safaricom Youth Orchestra, underscoring Safaricom's dedication to empowering the next generation of musicians.

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The Bob Collymore International Jazz Festival endeavours to cultivate a deep appreciation for jazz music while promoting Kenya's vibrant jazz scene.

By bringing together talented artists, jazz enthusiasts, and the wider community, the festival aims to create an unforgettable fusion of soulful melodies and captivating performances.

Scheduled performers include the Enkare Saxophone Quartet, Humphrey Mubba, Samuel Mutuku, Syssi Mananga, The Jazztified, DJ D-lite, Safaricom Youth Orchestra, and the Ghetto Classics.

With such a diverse lineup, attendees can anticipate a truly immersive musical experience.

Beyond entertainment, the festival carries a philanthropic mission. Proceeds from the event will be directed towards music education initiatives and supporting underprivileged children, including those involved with the Ghetto Classics.

The Bob Collymore Foundation, through its music education programs, impacts over 300 disadvantaged youths in Kenya, striving to transform their lives and communities.

As anticipation builds for the Bob Collymore International Jazz Festival, it stands not only as a tribute to a visionary leader but also as a testament to the enduring power of music to inspire, uplift, and unite communities.