KCB Bank Kenya has announced a groundbreaking partnership with the global payments technology company, Mastercard, to introduce the Exclusive World Elite Credit Cards, offering premium and private banking customers an array of unparalleled benefits, privileges, and experiences.

This strategic alliance signifies a significant milestone for KCB Bank, furthering its commitment to providing a world-class offering for its high-net-worth clientele.

The Exclusive World Elite Credit Cards will be available in two distinct categories, tailored to cater to the diverse needs of their esteemed customers.

The World Elite KES Credit card is designed for individuals who prefer conducting transactions in Kenya Shillings (KES), while the World Elite USD Credit card is specially crafted for those engaged in frequent international transactions in United States Dollars (USD).

Additionally, KCB Bank has introduced the World Debit card, aimed at delivering exclusive benefits and privileges, ensuring a personalized and tailored banking experience.

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KCB Bank Kenya's Managing Director, Annastacia Kimtai, expressed the bank's commitment to innovation and customer satisfaction.

"This exemplifies the bank’s commitment to innovation and giving its customers a delightful experience while fostering a robust cashless economy that benefits everyone. The cards set a new standard of excellence, providing unparalleled benefits and privileges that cater to the refined needs of our discerning clientele," Annastacia said.

"We are confident that this offering will further elevate KCB Bank as the preferred choice for premium and private individuals seeking exceptional financial solutions."

The Exclusive World Elite Credit Cards promise an array of benefits, including accelerated rewards earning rates, access to a dedicated 24/7 concierge team for travel arrangements and personalized recommendations, comprehensive travel privileges such as airport lounge access, and preferential treatment at partner hotels and resorts worldwide.

Cardholders can also enjoy exclusive benefits and access to prestigious golf clubs and tournaments globally, in addition to personalized financial advice and assistance from a dedicated relationship manager, ensuring the highest level of service and support.

Shehryar Ali, Mastercard Senior Vice President and Country Manager for East Africa and Indian Ocean Islands (Left) and KCB Bank Kenya Managing Director, Mrs. Annastacia Kimtai (Right) during the launch of the new Mastercard Exclusive World Elite Card PHOTO/COURTESY

Senior Vice President and Country Manager for East Africa and Indian Ocean Islands at Mastercard Shehryar Ali, expressed his excitement about the partnership and its potential impact.

"This partnership showcases our shared commitment to innovation and providing unparalleled financial solutions to customers in the Kenyan market," Ali said.

The Exclusive World Elite Credit Card combines the global expertise of Mastercard with KCB Bank's local market knowledge to deliver a truly remarkable banking experience. We are confident that this offering will exceed the expectations of customers in Kenya, providing them with unrivalled privileges and benefits giving them a truly priceless experience."

To enhance the user experience and avoid any inconveniences for clients, the World Elite Credit Cards come with enhanced daily and per transaction limits.

This collaboration with Mastercard, a globally recognized leader in payment solutions, not only fortifies KCB's standing in the market but also underscores its commitment to delivering world-class financial services that reward customers for their business and loyalty.

This development comes in light of recent research, indicating that Kenya's cards and payments market volume reached $49.5 million in 2022, and it is poised to achieve a Compound Annual Growth Rate (CAGR) of more than 17 per cent by 2026.

The launch of digital-only banks and the widespread adoption of mobile POS terminals have been identified as catalysts for the continued growth of card-based payments in Kenya.