French automobile company Peugeot has officially launched its latest pick-up truck, christened the Peugeot Landtrek, into the Kenyan market.

Landtrek is expected to make a bold statement in the Kenyan one-ton pick-up segment seeing as it is built to meet the demands of vibrant pickup markets across the continent, Kenya included.

The vehicle is suitable for both professional and family needs as it is fitted with the latest generation comfort equipment from the brand's SUVs and at the same time built for optimal performance on all terrains.

French Minister Delegate for Foreign Trade, Olivier Becht officially unveiled Landtrek officially at the French Embassy.

During the event, Becht stated that the launch of the Peugeot Landtrek in Kenya was a testament to the strong partnership between France and Kenya.

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He expressed his confidence in Kenyans, appreciating Landtrek’s outstanding performance and design.

“Introduction of the Peugeot Landtrek into the Kenyan market marks the beginning of a new era for Peugeot in Kenya because for the first time in over 30 years, Peugeot pickups will make a comeback to Kenyan roads,” Becht said.

“I am confident that the Kenyan people will appreciate the vehicle’s outstanding performance and exceptional design, which make it an ideal partner for any adventure or professional undertaking.”

While giving his speech during the event, Urysia Limited Managing Director Claude Mwende noted that the Landtrek is well suited for the Kenyan pick-up market needs.

He also affirmed Urysia’s committment to providing Peugeot customers with the best as he invited the members of the public to their showroom to interact with their latest 

"We are thrilled to bring the new Peugeot Landtrek to the Kenyan market. We believe that it is an exceptional vehicle that offers the perfect combination of robustness, loading capacity, modern and attractive style, and exceptional adaptability, making it well-suited to the Kenyan market,"Mwende said.

“As Kenya’s official Peugeot distributor, Urysia is committed to providing Peugeot customers with the very best, and the new Peugeot Landtrek is a testament to that commitment. We invite everyone to come and experience this remarkable vehicle at our showroom."


French Ambassador to Kenya, H.E. Arnaud Suquet who also attended the event expressed his optimism on the positive impact the vehicle will have on the Kenyan automotive industry. 

“The Peugeot Landtrek is a phenomenal vehicle tailormade for markets such as Kenya. I am confident the vehicle will offer great value to users in this region,” Suquet said

The launch of the Peugeot Landtrek comes six years after Urysia and PSA Groupe signed an agreement with the Kenyan Government to commence local assembly of Peugeot vehicles. 

In the same year (2017), former President Uhuru Kenyatta and President Emmanuel Macron officially launched the Peugeot 3008 SUV – the first passenger vehicle to be locally assembled in Kenya. At present, Urysia assembles vehicles locally at Kenya Vehicle Manufacturers in Thika.

The new Peugeot Landtrek offers up to three tons of towing capacity and a payload that exceeds one ton, making it one of the most accommodating cargo beds in the segment.

The vehicle is further designed to provide exceptional adaptability, robustness, loading capacity, and modern attractive style, perfectly in line with the Peugeot identity. The exterior design incorporates all Peugeot's codes: vertical grille with the Lion in the center and vertical LED light signatures.

The interior is equipped with a 10'' HD screen at the top of the dashboard and features "toggle switches" that provide access to all functions. Special attention is paid to the three rear passengers, with backrests tilted to 23° for even greater comfort. 

The modularity of the rear bench seat in the Landtrek Double Cab adds enormous versatility to the cabin, with the possibility of folding the backrest in 60/40 or 100 per cent. 

When folded down, the backrests can support a load of up to 100kg, and two ISOFIX fasteners ensure the safety and docking of child seats.

The Peugeot Landtrek is also fitted with the latest generation comfort equipment from the brand's SUVs, including advanced connectivity, automatic dual-zone air conditioning, 10'' HD touch screen compatible with Apple CarPlay™ /Android Auto™, and 10 GB hard drive.

The vehicle is designed for all uses and has high performance on all roads, with the 1.9-liter turbodiesel associated with a 6-speed automatic gearbox and develops 110kW thanks to a variable turbine geometry with 16 valves. 

The Peugeot Landtrek also comes equipped with a mechanical rear differential lock providing extra traction when one wheel slips, allowing for easy transfer between 2-high, 4-high, and 4-low modes with the simple turn of the rotary switch.

The Peugeot brand worked closely with the best international suppliers from Europe, Japan, and the USA, amongst others, to design this vehicle, ensuring it targets the best standards on the market. 

More than two million test kilometres were covered, across all terrains and in all conditions, confirming the robustness and adaptation of the new Peugeot Landtrek to the uses and needs of customers in the Middle East and Africa region.

A complete range of customised accessories for the new Peugeot Landtrek will be available in the Peugeot network, with more than twenty-eight dedicated accessories.

Peugeot ensured the safety of their customers by installing by six airbags and an Electronic Stability Programme that includes Hill Descent Control, Hill Start Assist, and Trailer Swing Control which acts automatically as soon as the trailer veers out of line. Drivers can also count on the Lane Departure Warning on the range-topping 4Action.

The new Peugeot Landtrek is now available in the Kenyan market, offering the perfect solution for customers looking for a vehicle that combines performance, comfort, and adaptability.

Peugeot has entrenched core values in its products that share the resilience of the brand: robustness, durability, and adaptability have made Peugeot particularly well-suited to the African market during its over 200–year history.

The new Landtrek enables the Brand to make a strong comeback in a Pick-up market where it has a very strong heritage, including legendary models such as 404 wagon and the 504 pick-up, which won the 1984 African Rally championships.