Jumia Food has penned a partnership deal with Domino’s Pizza to to give it access to Jumia's e-commerce platform to enable the eatery reach more consumers and grow its business.
Jumia says the deal with Domino's Pizza means consumers will now get more variety on the menu when ordering food online.
Jumia Kenya CEO, Betty Mwangi said the company is delighted to provide its online customers with the platform to order their favourite pizza.
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"We are delighted to provide our online platform where consumers can order their favourite Pizza at the click of a button on Jumia Food, across the various Domino’s outlets in Nairobi and Mombasa," Mwangi said.
"Consumers will get a 25 per cent discount when they order from Jumia Food."
Jumia Food Index 2021, placed Pizza second in the top three most ordered food items in Kenya.
According to the same index, chicken came first while burgers were third.
The index also revealed that Kenyans are becoming more creative and less traditional in the way they source for their daily meals.
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EatnGo Country Managing Director, Ryan Pape said they are excited about the expansion of accessibility to their products via listing on Jumia for their clients in Nairobi and Mombasa.
"We at EatnGo, the Master Franchisee for Domino’s Pizza in Kenya, are delighted to expand the accessibility to our products through listing on Jumia for our customers in Nairobi and Mombasa," Pape said.
He added that their customers will have multiple ordering channels with the new listing on Jumia Food.
"We are renowned for the fastest delivery of hot & fresh pizzas to millions of customers across Africa. With this listing on Jumia, our customers now have multiple ordering channels from which to choose; this is critical in a world that thrives upon convenience," Pape added.
With the new deal inked, customers in Nairobi's Westlands, Mombasa Road, Hurlingham, Ngong Road, Dagoretti Road, and Limuru Road, plus those in Mombasa's Nyali will now be able to order their favourite pizza and have it delivered in 25 minutes.