SN: Why did you decide to join Jumia?
Betty Mwangi: I am ecstatic about the growing e-commerce and new technologies in the region and the prospect of becoming a key part of the Jumia journey to change lives in Kenya via the internet. As a team, we are hoping to expand Jumia and use my experience and passion for digital innovations to propel e-commerce and leave a lasting impact on the lives of most Kenyans.
SN: What strides do you think Jumia has made in e-commerce?
BW: E-commerce accounts for 12 per cent of all transactions in the US and 20 per cent in China. However, in Africa it only accounts for less than 2 per cent, which is still very low Before Jumia came into the continent a decade ago, e-commerce did not exist here but it’s growing steadily. The penetration of the internet, the bulging middle class and more acceptance by many sellers have immensely contributed to the momentum in the acceptance of e-commerce.
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SN: So, what do you do when you are not talking and walking e-commerce?
BW: I love swimming. When I was much younger, I took part in many swimming competitions and I was very good at it. I enjoy cooking as well and trying out new recipes. I have a collection of diverse recipe books. You should try out my Indian biriani. I read a lot too; from thrillers to comic books, including Asterix and Tin Tin!
SN: I am curious to know what inspires you to go out there and make a difference?
BW: I believe in God and I value Family. I love the company of my intelligent son, who has a great sense of humor so we spend a lot of time together.
SN: What is your perception of Sam Chappatte as CEO and his impact at Jumia?
BW: Sam is an expert in e-commerce and he understands the industry deeply. He inducted me into Jumia and made it a fantastic experience. He is visionary and he taught me the importance of the people and team. Sam told me everyone plays for the team and that’s Jumia core value.
SN: How would you describe your career in a few words?
BW: The roles I have assumed in my career touch on positive impacts on the lives of people. At Jumia we focus on improving people’s lives by helping them save time and money by shopping online while feeling safe while at the same time connecting sellers with their consumers.
SN: What are the similarities in the 11 African countries Jumia operates in?
BW: Jumia operates in Kenya, Uganda, Nigeria, Ivory Coast, Egypt, Ghana, Morocco, South Africa, Tunisia, Algeria and Senegal and we apply the same principles across their unique environments. Jumia avails access to Africa’s most trusted and essential digital infrastructure and is the path to the continent’s future.
SN: How have you managed to overcome some of the hurdles Jumia faces?
BW: Jumia constantly comes up with innovations to deal with the challenges it faces. It offers an innovative platform that empowers both small businesses and consumers in Kenya. We also address challenges facing customers and vendors through feedback, engagement and corrections and delightful offers like free shipping.
