SimpliFine, a Kenyan integrated food producer offering locally sourced and manufactured food products across East Africa, has completed the acquisition of the Ennsvalley Bakery.

SimpliFine is set to launch in the Kenyan market and offer a range of 21 baked products which are expected to land on shelves soon and which include bread, buns, muffins and cakes.

The company also plans to take over the production of baked goods at the Chandarana Foodplus supermarkets with their refreshed brands from both SimpliFine and Ennsvalley.

“Ennsvalley is a respected Kenyan brand; SimpliFine will honor its heritage by continuing to deliver quality and value to customers. We look forward to leveraging Ennsvalley’s history as we launch exciting new SimpliFine baked products for the discerning Kenyan customer,” said Steven Carlyon, the SimpliFine president for Kenya.

Steve Carlyon. PHOTO/COURTESY

The announcement followed the recent acquisition of Alpha Fine Foods by SimpliFine’s parent firm, BlackIvy, and acquisition of French fries and a potato production company in Naivasha, making Ennsvalley their third acquisition in the last seven months.

SimpliFine offers a one-stop shop for customers seeking a range of vegetable, meat and bakery products. The acquisition of Ennsvalley reaffirms SimpliFine’s commitment to provide quality, locally-sourced, fine foods across the region, while creating jobs and strengthening the economy.

PHOTO/COURTESY

The rapidly growing food producer is using advanced supply chain management and operational expertise to ensure high-quality and cost-conscious food is locally sourced, manufactured, and delivered to customers efficiently and safely.

“SimpliFine is committed to making good food using local ingredients. We are passionate about growing communities by delivering nutritious, quality foods at accessible prices. We are excited to launch our bakery division and look forward to introducing a range of new products over the coming months.”