Safaricom has unveiled a premium customer engagement platform which has been designed to offer personalized services, exclusive rewards, and elevated care to customers.

The exclusive Emerald Platform accords top-tier Safaricom customers improved roaming services, e-SIM technology, seamless payments, and post pay plans among other benefits.

The platform’s customers will also get invites to high-profile networking and lifestyle events as part of Safaricom’s pledge to customer obsession and delivering tailored experiences.

Safaricom CEO Dr Peter Ndegwa lauded the new product while accentuating the telco company’s commitment to placing customers at the center of its innovation journey.

“As we celebrate 25 years of transforming lives, we remain committed to leveraging technology to deliver innovative, customer-first solutions that empower individuals, businesses, and communities. The Emerald platform reflects this dedication,” said Ndegwa.

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Moreover, dedicated customer service representatives will be available to ensure swift issue resolution and a seamless support experience, to enhance exclusivity and personalization.


Safaricom also recently launched Safaricom Hook, which targets the youth segment with personalized digital services, career opportunities, as well as financial empowerment tools.

Its success showed the power of tailored innovation, with the Emerald platform building on this to offer a unique and tailored experience for a different section of Safaricom customers.

The Emerald platform is based on an individual customer’s usage and customers who qualify for the service have already been added.

However, the Emerald bundle can be accessed by dialing *544#.