In the ever-evolving world of social media, Kenyans are showing a clear preference for Facebook and WhatsApp, according to the latest Audience Measurement and Industry Trends report by the Communication Authority of Kenya (CA).

These platforms have cemented their dominance, emerging as the most frequently mentioned and utilised social media channels in the country.

The report highlights a growing trend where video-sharing platforms, such as TikTok and YouTube, are gaining traction among users.

This shift reflects a broader diversification in how Kenyans engage with digital content.

The CA report notes, “The prevalence of Facebook and WhatsApp in social media mentions highlights their extensive adoption and influential presence in the Kenyan digital landscape.”

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In tandem with social media trends, smartphone usage in Kenya has surged dramatically. Recent data reveals a significant jump in smartphone penetration to 61 per cent, up from 54 per cent the previous year.

This increase is attributed to robust digital inclusion efforts, ensuring more Kenyans can access the internet through mobile devices.

The expansion in digital infrastructure is also evident in the growth of Kenya’s international internet bandwidth.

The report details a 20.4 per cent increase in available bandwidth, reaching 14,413.053 Gbps, while the capacity of utilised undersea bandwidth grew by 25.5 per cent to 5,161.918 Gbps.

The Communication Authority of Kenya has emphasised the importance of equitable access to technology.

As the digital landscape continues to evolve, ensuring that all Kenyans can participate and benefit from these advancements remains a top priority.

This focus on inclusivity is key to bridging the digital divide and fostering a more connected nation.