Samsung Electronics East Africa Ltd. has introduced its 2024 lineup of televisions and sound devices at the Unbox & Discover event held at the Capital Club in Nairobi.

The showcase included the latest Neo QLED 8K and 4K models, OLED TVs, and advanced sound systems.

As the global leader in television manufacturing for 18 years, Samsung continues to innovate in home entertainment with powerful, AI-enhanced solutions.

Rahul Kochhar, Business Head of the Consumer Electronics Division at Samsung Electronics East Africa, emphasised the company's commitment to innovation: "We are pushing the boundaries of home entertainment by integrating AI to enhance traditional viewing experiences. This year's TV lineup demonstrates our commitment to innovation, offering products that provide premium viewing quality while significantly enhancing our consumers' lifestyles."

Neo QLED 8K: Redefining Clarity and Sound

The flagship Neo QLED 8K model is powered by the advanced NQ8 AI Gen2 processor, featuring an eightfold increase in neural networks from 64 to 256.

This significant leap in AI technology ensures exceptional viewing clarity, with AI-driven picture enhancements that highlight the finest details and naturalness in every scene.

The 8K AI Upscaling Pro transforms favourite shows and movies to match the 8K display, while AI Motion Enhancer Pro and Real Depth Enhancer Pro further elevate the viewing experience.

The Neo QLED 8K also boasts AI-powered audio with the Active Voice Amplifier Pro and Object Tracking Sound Pro, which syncs sound with on-screen action.

The Adaptive Sound Pro adjusts audio based on content and room acoustics, delivering a rich, lifelike sound experience.

Smart and Energy-Efficient Features

Equipped with SmartThings AI capabilities, Samsung's latest TVs offer energy-saving features.

The AI Energy Saving mode reduces energy use by 23 per cent compared to standard modes.

SmartThings integration allows Samsung TVs to adjust colour validation based on the viewing environment, enhancing energy efficiency.

An upgraded Frame TV with dynamic screen refresh rates and better colour validations further underscores Samsung’s commitment to sustainability.

Seamless Integration with Tizen OS

Samsung’s 2024 TVs, powered by the Tizen OS, offer advanced connectivity and smart features.

Upon setup, the TVs recognise and connect to existing networks and devices, integrating effortlessly with Samsung and third-party IoT devices.

The Smart Mobile Connect feature allows users to control their TV and home appliances with their smartphone, which can also serve as a game controller with haptic feedback.

Expanded Range for Diverse Preferences

Samsung’s 2024 lineup includes the Neo QLED 4K series, which features the NQ4 AI Gen2 Processor for stunning 4K resolution.

The world’s first Glare-Free OLED TVs, also part of the new range, offer deep blacks and clear images under various lighting conditions.

The OLED TVs come equipped with Real Depth Enhancer and OLED HDR Pro for enhanced picture quality and Motion Xcelerator 144Hz for smooth gaming experiences.

The new Q-Series Soundbar, Q800D, complements the visual experience with an 11.1.4-channel setup featuring Wireless Dolby Atmos.

Innovations like Sound Grouping and personal listening options demonstrate Samsung’s continued leadership in sound technology.

Availability and Pre-Orders

Consumers can pre-order Samsung’s 2024 AI-powered TVs and enjoy special deals at participating retailers.

For more information or to place a pre-order, visit Samsung Africa's website.